What is the key to SEO & Conversion?

Website Optimization Tips

It’s not all about getting to the number 1 spot for your chosen keyword – Yes! of course it’s pretty darn important but what is really crucial to your internet marketing or SEO is getting those visitors to turn in to new business.

free money seo conversion

Now we've got your attention read on

Website Optimization Conversion Top Tips:

1.) Don’t just say ‘we are the best!’ Let your customers do it for you. Encourage your customers to review you online on third party websites such as Trip Advisor, Yelp and Qype. Get them to review your business on your Google Places listing. Some of the best converting websites I know have many reviews and they encourage their customers to add them by offering a discount on their next order/purchase.

2.) Saturate. Don’t think right i’ve got to number 1 on Google for ‘cancellation holidays’ I am happy with that traffic flow. No two people are the same and we all search differently. So even picking up those long tails and variations of the search can prove to be more successful in getting more traffic you would have normally missed and it will convert better.

Attract, Engage, Convert

When you think about it that’s all SEO is. You pay a firm to optimize your website, it’s then your websites job to keep them interested long enough to make a decision ‘Yes I want to buy!’ So remember those 3 simple words and stick with it you won’t go wrong. ‘Attract, Engage, Convert’

We do not currently support this location – Fixed

Google Places Local SEO SEO Website Optimization

Just a quick update but less than 24 hours after reported the latest Google Places glitch which affected some business listing owner

Google must have just had an overnight bug or one too many shandies as all is well again.

Remember you heard it here first!

Reported: 03:00am BST 5th May 2012



We do not currently support this location

Blog Google Places SEO Website Optimization

Google Places listings owners may be seeing the following error this morning ‘We do not currently support this location’.

It comes after another glitch was reported by thousands of business owners when their listings dropped over night.

We’ve seen this glitch before and it won’t be the last time.


Why do I see We do not currently support this location

Google is always working behind the scenes and when they make a change it usually means the data set is moved at least temporarily. It usually sorts itself out or you can try and press edit on your Google Places listing and Submit to ping the listing.

This rarely works immediately these days but in the meantime until we or Google find a fix hang tight, stay tuned and we’ll get more information across as soon as we have it.



Uodate: Google fixed itself on this occasion. You’re listing should be showing again.

Busy Week for SEO

SEO Website Optimization

Another week has gone and what a week it’s been. We’ve had the pleasure of 2 new clients joining us thanks to one of our long term customers referring them.

A lot has gone on:

Google Penguin 

Google Places updates/bugs/bug fixes

Also a big shout out to our friends at The Centre for Human Health & Performance @ 76 Harley Street as they have their first TV pilot airing on BBC1 Monday 14th May @ 19:30

Enjoy your weekends everyone!


Google Penguin Penalty: What to do if you’ve been penalised


What to do if your website has taken a hit in rankings from Google’s latest Penguin update

google penguin penalty what to do

With over 700,000 websites already reporting their organic rankings affected by the evil Google Penguin update there is a lot of talk within the SEO community on what to do if you have received a message in your Webmaster Tools inbox from Google re: suspicious links.

Here’s our take on the situation and what to do before resubmitting your site to Google for re-consideration:

1.) Stop link building immediately

Why? How do you know you won’t get another bad back link to your site, which Google is going to see, and get a further penalty?

Two wrongs will kick you in the ass and I don’t know any webmaster, SEO or business that wants to get the site removed from Google’s indexed, or blacklisted for 3-6 months.

2.) Analyse your back links that have cached. A great tool which has a 30 day free trial is SEO Powersuite and it can effectively analyse your current back links much more accurately than some of the free online back link checkers.

3.) Remove all suspicious looking back links. There are ways an means such as contacting the webmasters themselves if your link building company can’t remove them or don’t know how. Another great service is DMCA takedown – we’ve used them twice to get stolen content taken from our site down. They usually do it in well under than 24 hours and it’s not an expensive service about £100.


What to look for when searching for bad/suspicious back links:

SEO Powersuite will tell you using a green to red colour scheme if these links you have indexed to your site have any warnings on them, green = good and red = bad.

Look at the domains themselves, are they really new with lots of outbound links?

Paid for links – Personally we avoid any sites with ‘buy links here’ or ‘paid back links’ on their site. You’re just asking for trouble. Of course it is likely that Google has a filter in built to look for such tags, alt text or meta data. Just avoid like the plague it’s a fundamental rule of Google to not use paid for links.

Anchor Text Density

Quite a recent find but if the majority of your links say ‘best seo’ or ‘diamond rings cheap’ for example that looks un-natural to Google. In reality if it were organic link building we’d all write them slightly different it’s not like your customers care what is says after all. So very them, alternative try long tails, spelling mistakes this should keep you off Google Penguin’s radar.

Google Penguin has a darker side

The other interesting point I don’t see people talking about is if Google really is going to be using this in it’s algorithm and quality checks to determine site positions then surely if you wanted to beat your competition without link building you would just buy really bad links to your competitor’s websites. I’m not suggesting in any way we all do this, I for one am against black-hat SEO.

We’ve all seen those links advertised for 10,000 for $5 – and we avoid them.

But you can see where I am coming from, there has to be a darker side to this we must be all aware off. Nothing worse than playing it by the book for some rogue SEO trying to get you penalised.

Google Penguin Case Study:

I thought I would add this on to this post as it is relevant and i’m sure some people will be able to relate to.

Yesterday I spoke to a business (not a customer just a cold caller) who wanted to know about the Penguin cull. They told me they received a penalty warning from Google in their webmaster account approximately 4 weeks ago.

When I asked what they were doing about it they said ‘Oh nothing!’……..

Really? Nothing that’s an odd decision, and you said your ranking are dropping everyday?

To which they replied sheepishly ‘Yes’.

So at least you’re not still link building, and not with the same company you’ve been using that have picked up this dodgy back link though right?

There was a bit of a silence and then a ‘errr yes’.

I was stunned to be honest. You get a penalty but yet you still carry on link building and haven’t tried to remove any potential suspicious back links. I can’t believe any company would willingly go toe to toe with Google. It’s Google they hold all the cards, it’s their casino. You all saw what Joe Pesci did in the 90’s film Casino right? [Head-in-Vice] Same thing applies here. Play by the rules and don’t mess with the don, he will have your head and squish it like a grape.


Internet Marketing

SEO Website Optimization

Internet marketing, also referred to as web marketing, online marketing, search engine optimization, website optimization, seo, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.

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How Can Website Optimization Help My Business?

SEO Website Optimization

With more than 86% of the UK public turning to Google as their primary search engine it doesn’t take a genius to realize that backing this horse is sure to be a safe bet.

What is SEO/Website Optimization?

So What Is SEO/Website Optimization

Search Engine Optimization/Search Engine Optimization is the process of increasing the volume of traffic to your website through organic search.

Guaranteed first page result in 21 days*
100% success rate for every SEO21 client
More visitors to your website = More ££££’s

We are proud to be a small local company in the North East of Englandbut we still beat the hell out of the big boys. Taking on the giants of SEO we have been able to give our clients the edge on the competition.

Increase your website traffic

Your site will be seen higher on the search engines
You will have your very own search engine consultant and support 5 days a week.

Guaranteed first page result in 21 days*

More visitors to your website = More ££££’s

What’s Involved?

Tell us what searches you want to be found for
We provide you with a full website analysis and proposal
Within 21 days you’ll see your website on the 1st page of Google.

We have lots of testimonials from happy clients here

Just Call 01274 214 210 to take the first step in beating the bias Google search results.

How Long Will It Take To Get On The 1st Page?

21 Days you’ll start seeing noticeable improvements in your website’s organic placement on Google, Yahoo and Bing.

A lot of people don’t believe us when we tell them just 21 days – ‘How can you possibly do that?’ and ‘Do you use black hat SEO?’


In the land of SEO that fact is most just read infamous blogs about how to do SEO and all the blah blah blah that does with it. When in truth no-one is thinking outside the box. Where as we never listened to the bull from day one we found our own ways to optimize websites.

Why 21 Days?

Because within 21 days Google will crawl your website – End of Story. So if you do all the necessary changes Google will start to move you up the results. So there’s no funny business, no witchcraft we just no what we’re doing. So if you’d still prefer to go with a company that will take months, even years – fair enough. But if you want guaranteed results, a friendly professional service back someone who has enough results under their belts.

Our Promise To You!

Within 21 days your website will be higher on the search engine results.
Guaranteed 1st Page of Google
Internet marketing support 5 days a week
Understanding your business needs
We will dramatically increase your online presence

Analytics & Website Statistics Reporting

We’ll give you the tools to monitor your website traffic so that you can see the results for yourself. It’s no good us just telling you that you’re doing well and that more and more visitors each more are finding your business.

Install a bespoke website tracking tool
View your stats in real time 24 hours a day
See how your visitors find you
See the return on investment with your own eyes

Client Case Studies

Psychotherapy UK
Mike Squirrell Physiotherapy

Website Optimization Case Study ‘Psychotherapy UK’

“In the field of counselling and psychotherapy, the competition for top search engine rankings in London is very high. Many practices compete for the few top positions. Tom assured us from the beginning that he would be able to establish our site on page one of relevant search engines and after much work, he has done exactly that. We now appear in the first 5 positions on page one for all of our keywords. Our site now has the prominence it deserves and much greater exposure to the public. Enquiries into the practice have increased and the additional site traffic now means that our site has become a popular information source for people seeking general information about counselling and psychotherapy. Thanks, Tom for your patience and for delivering what you promised. You succeeded where other SEO companies failed.”

Dwayne Jackson MBACP


Website Optimization Case Study ‘Mike Squirrell Physiotherapy’

“Tom and his team at SEO21 delivered a top class website and search optimization package for our Physiotherapy clinic on Harley Street just as they promised. Their level of professionalism and service are second to none in the industry. If you are looking for a fast and effective way to double and triple your business then contact Tom and SEO 21 now.”

Mike Squirrell – Director Mike Squirrell Physiotherapy & Sports Injury Clinic


Website Optimization

SEO Website Optimization

What is Website Optimization?

What is website optimization? And what can it do for me?

Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

The term ‘Search engine friendly’ refers to a website that has been search optimised.

According to industry analyst Danny Sullivan, the earliest known use of the phrase search engine optimization was a spam message posted on Usenet on July 26, 1997.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page’s content. But using meta data to index pages was found to be less than reliable because the webmaster’s account of keywords in the meta tag were not truly relevant to the site’s actual keywords. Inaccurate, incomplete, and inconsistent data in meta tags caused pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

By relying so much on factors exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Graduate students at Stanford University, Larry Page and Sergey Brin developed “backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.

By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft’s Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

Webmasters and search engines

By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban. Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.

Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing indexing

Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

White hat versus black hat optimization

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review.

One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list.

As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top-ranked SEO blog Seomoz.org has reported, “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines.” Instead, their main sources of traffic are links from other websites.

The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%. In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language