Ok so I have never heard my or any other dentist to say that for that matter. But I think the point i was reaching for is very true.
I see a lot of SEO’s and websites neglecting one of the most important factors to successfully marketing their business online.
It’s content that defines us
Be like water – constant and clear!
Selling your business is equally as important as just ‘tricking’ Google in to loving you. Google doesn’t like a cheat, although she’s been had before this old gal is getting wise and wants unique, fresh content. You’ll only pay the piper in the long run. (Oops that’s almost a line from Led Zeppelin’s – ‘Stairway to Heaven‘)
If you can sell to your customer then the chances are you’re selling yourself to Google and your site will be rewarded.
If you use a brilliant copywriter, and i do mean brilliant like we do then you’ll know that in a very short space of time you’ll see the change in how your business works online. The number of referrals is likely to increase, sales to improve and repeat business will also be better.
Our copywriting team is headed by one particular individual who really understands the brief every time. Understands why I need copy to work in such a way and most importantly how to deliver blinding copy, that is fresh, does make me want to read more and ultimately sells the service or product in question.