I thought i would write a post that continued from our last blog about neglecting your website content. We had quite a few readers from that one and it’s a valid point that I think isn’t discussed enough. Yeah sure all SEO’s are on the panda hunt so tell you don’t rip off copy etc but what about just compelling copy for your website, what sells your product or service.
Forget the google zoo for a second
With the latest Google algorithm updates isn’t everyone everyone in the SEM world blabbing on about hummingbirds, pandas, and now pigeons. Yes the dirty flying rodent has made it on to the hot list of cyber animals out to slaughter your website if you take a wrong turn.
Great web copy that sells
But what enough people in my mind anyway aren’t talking about is why we should have copy and how it should be presented. Back in the day let’s say 8 years ago we weren’t all worried and concentrating on making sure we had the right keyword density to ensure the best organic rankings, neither were we all keyword stuffing. Yes of course there were many that were but in general i remember how we wrote content and website copy to SELL. Remember that world, SELL – that’s why we are all trying to get our sites ranking so that new potential customers find your product or service but then the messaging displayed encourages the visitor to part with hard earned money.
Somewhere along the road we all forgot the human element and started concentrating on God, sorry I meant Google.
Who is more important Google or the Visitor?
Yes it’s Google…..well it is for most anyway and it depends on your point of view. If you want to get traffic you’re targeting Google, all the tricks in the book come out but at what expense does our website copy become less valuable?
Google has made it somewhat clear that they want to see us providing better content and aimed at the user but how many are actually doing this and putting it in to practice?
We believe your copy should be aimed at the user and should sell your product/service first and Google second.
Panda Safe Website Copywriting Services
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