Looks like penguin 3.0/3.1 has finally refreshed


We’ve blogged about it already this week and after seeing the jumping frog craziness of  this week it looks like at 10.30pm December 4th 2014 Google has finally rolled out its latest penguin refresh.

We are seeing massive positive surges in rankings for sites previously affected and even sites that weren’t, are improving.

Was this the full penguin 3.0  update we all expected to see way back in October? Or is this just a continued roll out? Who knows right now but you heard it here first folks.

We’ve decided to rename this update

Jumping Frog.













Is Google Penguin 3.1 here?


Overall we didn’t notice many positive or negative changes in Penguin 3.0 update on the 17th October, for a major update we’d all been waiting for I couldn’t help think is that it?Like many SEO’s we do a lot of link auditing for clients that come to us with penalties already, as long as there is SEO there will be the need to help correct poor quality work too.

Google sure do love to give during the holidays

Easter & Thanks Giving have both been times when Google have cared enough to share a cuddly creature for us all (ain’t that nice?) But when I heard via Bartosz on his blog (nice chap by the way I called him today and had a bit of a chat) that he thought Penguin 3.1 was rolling out or so he believed , I wasn’t all that surprised. I checked all our sites and client sites but sadly nothing….or so it seemed.

Why did we expect a Penguin refresh so soon after 3.0?

The reason I was expected to see an update around this time was because of the Easter bank holiday update, yes a nice chocolate egg laid by Google that hurt so many users sites out there and because of John Muller ‘s comments on ‘more regular updates’ could be expected. Great for those who’ve been hit and work hard to recover.

I’ll be honest I was disappointed to see no changes it sites we’ve been trying to correct and get on the right path but then I reminded myself, the UK saw Penguin 3.0 roll out first so maybe the it was our Stateside friends turn to receive first. After all it was thanksgiving.

Monday 1st December Penguin 3.1 hits the UK

Early Monday morning on December 1st 2014 I couldn’t resist and started to check sites, immediately saw BIG things happening and sites showing up in the top 5 positions for the majority of their searches. GREAT!

I am sure i am not the only one who does this but i was immediately obsessed with checking positions and although a few fluctuations probably more likely down to which server was been accessed to pull results, all was looking good.

One health site in particular which we had been working on for a good 9 months if not more hadn’t seen any positive or negative changes when Penguin 3.0 rolled out but as if by magic it’s #1 for it’s most important search term.

Fluctuations in rankings after Penguin roll out

The only time i noticed something a little odd was when I was out of the office and I searched again and saw something completely different, almost every time I searched the same thing i was presented with different results. I cleared my cache, changed browsers, everything you can do even change location of my position. I put it down to server location again and waited till i was back home. Bingo! Search results still presenting as they did on Monday morning across all devices.

After going back to the office and repeating the same thing across Monday and Tuesday all looked well, apart from the occasional search where something random appeared or something I wasn’t quite expecting.

Data correlation in search results

From what I can see there are 3 ways of the results showing currently over the last 3 days after the 3.1 Penguin roll out.

  1. Pre 3.1 update
  2. Post 3.1 update
  3. Mix bag of frogs (only happens when i choose certain cities or locations to search or access data from and not conclusive.)

Mixed bag of frogs refresh

I think it’s worth mentioning my mobile device is not longer showing the mix bag of frogs results as it was Monday. So if we go off the same assumption that this mixed bag of frogs result is probably just some missing data or incomplete data for the algo update that hasn’t gone through yet. Or at least i am hoping that.

That’s all for now but we’d love to hear your findings and how you’re seeing data

Website Copywriters Newcastle

Blog SEO Copywriting Website Optimization

I thought i would write a post that continued from our last blog about neglecting your website content. We had quite a few readers from that one and it’s a valid point that I think isn’t discussed enough. Yeah sure all SEO’s are on the panda hunt so tell you don’t rip off copy etc but what about just compelling copy for your website, what sells your product or service.

Forget the google zoo for a second

With the latest Google algorithm updates isn’t everyone everyone in the SEM world blabbing on about hummingbirds, pandas, and now pigeons. Yes the dirty flying rodent has made it on to the hot list of cyber animals out to slaughter your website if you take a wrong turn.

Great web copy that sells

But what enough people in my mind anyway aren’t talking about is why we should have copy and how it should be presented. Back in the day let’s say 8 years ago we weren’t all worried and concentrating on making sure we had the right keyword density to ensure the best organic rankings, neither were we all keyword stuffing. Yes of course there were many that were but in general i remember how we wrote content and website copy to SELL. Remember that world, SELL – that’s why we are all trying to get our sites ranking so that new potential customers find your product or service but then the messaging displayed encourages the visitor to part with hard earned money.

Somewhere along the road we all forgot the human element and started concentrating on God, sorry I meant Google.

Who is more important Google or the Visitor?

Yes it’s Google…..well it is for most anyway and it depends on your point of view. If you want to get traffic you’re targeting Google, all the tricks in the book come out but at what expense does our website copy become less valuable?

Google has made it somewhat clear that they want to see us providing better content and aimed at the user but how many are actually doing this and putting it in to practice?

We believe your copy should be aimed at the user and should sell your product/service first and Google second.

Panda Safe Website Copywriting Services

Speak to SEO21 today for more information on how we can make your website sell and safe from those Pandas!

It’s like the dentist might say ‘you can’t make up for neglect in 5 minutes’

It’s like the dentist might say ‘you can’t make up for neglect in 5 minutes’

Blog SEO SEO Copywriting

Ok so I have never heard my or any other dentist to say that for that matter. But I think the point i was reaching for is very true.

I see a lot of SEO’s and websites neglecting one of the most important factors to successfully marketing their business online.

It’s content that defines us

Be like water – constant and clear!

Selling your business is equally as important as just ‘tricking’ Google in to loving you. Google doesn’t like a cheat, although she’s been had before this old gal is getting wise and wants unique, fresh content. You’ll only pay the piper in the long run. (Oops that’s almost a line from Led Zeppelin’s – ‘Stairway to Heaven‘)

If you can sell to your customer then the chances are you’re selling yourself to Google and your site will be rewarded.

If you use a brilliant copywriter, and i do mean brilliant like we do then you’ll know that in a very short space of time you’ll see the change in how your business works online. The number of referrals is likely to increase, sales to improve and repeat business will also be better.

Our copywriting team is headed by one particular individual who really understands the brief every time. Understands why I need copy to work in such a way and most importantly how to deliver blinding copy, that is fresh, does make me want to read more and ultimately sells the service or product in question.



Google+ vs Facebook Likes and Twitter Tweets


Although that title just sounds like a really bad YouTube video for social media nerds it’s actually a question that needs asking.

If you read my recent post abouthow does Google+ help SEO and have been following our updates,
then the next obvious question is how does Facebook ‘likes’ and Twitter ‘tweets’ factor in our organic rankings?

Is Google+ automatically going to have a better result on our SEO over the other obvious social media outlets?

You would imagine so but without hard evidence it’s too early to comment.

I certainly don’t believe in making any bold outrageous claims without seeing it first so that’s what I am going to do.
I am going to create 3 similar posts and run them against each other.

1st post pushing Google+1s
2nd post pushing Facebook ‘likes’
3rd post pushing ‘Tweets’

Should be very interesting

Does Google+ help SEO?

Does Google+ help SEO?


The aim of this post is to see how much of a difference to the SEO of a page ranking with Google+ posts and shares make a difference.

Where to begin with your Google+ post?

How much impact does Google+ have on our SEO?

How much impact does Google+ have on our SEO?

I have started out by using a reliable keyword tool such as www.jaaxy.com and finding a reasonable search phrase that gets at least some decent traffic. I am not looking for thousands of searches per month to begin with just a relevant long tail phrase we can target our on and off page optimization techniques with.

I decided to go for ‘Does Google+ help SEO?’ which I used as the page title and URL. As wordpress does not allow syntax in the URL I opted for ‘plus’ instead of ‘+’

this should also help cover both ways of searching too.

We are also using a reliable social share plugin to allow users to easily share or in this case ‘+1′ our dedicated blog post on related to Google+ and SEO rankings.

Next up we write some useful non-spammy content relating to the subject in question (which you are reading right now) – no i am not going to try and get in the title again, that would be a little tacky ;-) hmmmm but it might help….no i will resist.

Ranking Results from Google+ shares

I avoid the obvious SEO forums like the plague, it’s not for me to be honest. But I am interested on how Google Plus and more importantly Google+ shares can help a website rank better. I have heard a lot of SEO’s talking about this but I am yet to see conclusive data that it in fact plays such a major role in our organic rankings.

Google product + Google+ = Improved Rankings?

So let’s see if this all works then. The post is live we are going to encourage fellow Google+ users to share this and we will report back with hard data which will either show a positive increase in rankings or not.

My first thoughts are that yes of course it will help our organic rankings, after all Social is only going to prove to be more and more important in SEO but what I want to really find out is, at this moment in time having more +1’s to a page or post on your website will it improve the rankings significantly, and are Google +1’s more effective than traditional link building?

I don’t believe they are right now and I will be doing more tests on this soon.

Let’s see what happens…but in the meantime i’d love to hear your thoughts on it.

Ranking Update Friday 14th February 14:32

As of 14:32 GMT this post is ranking page 5 position 6 with 10 Google+1 shares and no back links (as yet)

google+ ranking shares update

How many back links before you hurt your site?


The one thing being discussed in the SEO world it seems continually is back links and the best ways to use them without getting any penalties.

So let’s ask the obvious question

How many links to add each month?

How many back links is the right number before positive increases in rankings becomes a negative result? Well we are currently testing this theory as we believe there isn’t an actual number but in fact it varies for each site.

How many back links have been added per month, check out ahrefs.com and see how many inbound back links have been added over any given time. Too many could flag potential issues.

We’ll have some more data on this very soon…..