How to get thousands of FREE clicks from Google Shopping results! [Revealed]

How to get thousands of FREE clicks from Google Shopping results! [Revealed]


How you business can generate more new sales using Google’s shopping feed without having to pay for Google Adwords.

This blog is going to share how I get thousands of free clicks from Google Shopping and pay virtually nothing! and what’s more I am going to share this secret with you. In this blog you will learn how to BOOST your website sales in 3 easy steps.


google merchant result optimisation


2 Ways To Get More Online Sales with Google

For most online businesses there are two main channels to increase the number of online sales via your website and both involve Google.

  1. Pay Per Click (PPC) Set up an adwords account, choose your monthly or campaign budget and off you go. Pretty simple but not always the most effective and we’ll discuss why in a bit.
  2. Google Shopping or now known as Google Merchant Centre – A few years ago this was a free service on Google and it would position your product listings on the first page of the SERPs (search engine ranking positions). This had the potential to massively boost the number of your online sales very quickly and because it was free it meant you didn’t have to pay out per click.But then in 2013 Google pulled the plug on free advertising and decided if you wanted you business to benefit from this prime positioning you’d have to pay for the privilege.

But there is a still a way to get thousands of free clicks from Google Shopping and we are going to share it with you!

Keep reading and I promise I will share how to get free product listings on Google shopping and save your business thousands of dollars or pounds, but first a bit more detail.

Is Google Merchant all paid traffic or can you still optimise your product listings on Google shopping?

Let’s look at what Google now tells us in our Google Merchant account. When you click on your account summary or product feed you will see it says ‘paid clicks’. No longer do we see ‘FREE CLICKS’ as we one did prior to June 2013

google shopping results paid only clicks

Okay so there are no such things as free clicks from Google shopping results then? Actually contrary to the data Google publishes in your account settings I believe there are still plenty of opportunities for free clicks.

How you might be able to get free clicks from Google shopping

I am going to share with you recent data(taken in the last 7 days) from live campaigns I am working on. For two separate clients who are spending very little on paid clicks via their Google merchant/Adwords account but seeing a lot more click thus than what Google is reporting.

The screenshot below is from my clients site, I am not going to share their name but I promise this is live data and not edited in anyway.

how to get listed in google shopping results and not pay for clicks

You can clearly see here the number of paid clicks in each month is around 16 clicks. Even if this was all the traffic they were getting the average CPC (cost per click) is far less than a regular text ad. So even if there wasn’t any more traffic their CTR is much higher and more importantly their sales conversions per click is way up. In fact so much so they no longer even run a conventional Google ads account with text ads.


Now let’s look at their website traffic and how it’s improved the same time they ran their Google Shopping campaign. 

[I have removed the URL as I really can’t share this as it makes the site pretty identifiable but i have no reason to lie, edit, embellish or make this up.] 

google shopping optimization how to rank your product listings for free

Want to get your products ranking at the top and not pay for every click? Keep reading it will be revealed further down!

As mentioned above we are looking for about 16 clicks per day from ‘paid clicks’ but as you can clearly see their organic traffic has increase by much much more than that. In fact they are getting over 200 clicks per month since we started running this campaign. And this is to just 1 out of 45 live products.

Could the increase in traffic be SEO related and nothing to do with Google Shopping?

Yes of course it could but I have been running their SEO campaign for about a year and have a lot of data on where their organic rankings are, how they’ve improved and where the traffic is coming from. It’s really not that difficult to monitor where your traffic is coming from.

Their SERPs have been improving but the boost in traffic recently coincidentally matches the time we activated their shopping campaign.

So does this mean Google Shopping is still open to SEO and getting your products listed for FREE?

I want to be clear on 1 thing, you have to pay Google to run a Google shopping campaign otherwise your account will not be activated and no ads will be triggered in the search results. See there’s FREE and there’s FREE(ish). But wait don’t give up just yet we are only talking about a very small monthly budget to activate your account.

I’ll buy that for a dollar!

The minimum budget is $1 or £1 if you’re located in the UK. This means your product feed is eligible to be seen in the sponsored Google shopping results. BOOM!

So quit being a cheap skate and invest your £1 or $1 and start taking over Google search.

How Google Shopping Feeds work and how to make sure you get approved 1st time

What i’ve seen you have to be pretty proactive with your Google shopping feed, don’t think you can upload it and never check on it. NO NO! Accounts that are left and not checked may get paused, cancelled or terminated by Google if you don’t keep everything up to date.

Why your Google Shopping Feed was disapproved or suspended

For example:

One of your products has a price increase and your shopping feed XML is not updated as well. This will trigger a warning in your Google Merchant account which means that product is no longer eligible to be shown in the search results.

google merchant account suspended or disapproved

Why your Google shopping feed was disapproved or suspended


You can see in the screenshot above this campaign/feed was updated from active to disapproved for all of the products in the feed. In this case it was down to a shipping rate change which was not updated in the actual shopping feed in the merchant centre account.


It really is that simple if it’s disapproved then Google won’t be promoting your products no matter how much you are will to pay per click.

How to make sure your Google Shopping Feed never gets disapproved or suspended again

Follow these simple rules:

  1. Make sure you have notifications turned on in your account and never miss an important account notification or warning message again
  2. Log in to your account as often as possible. I don;t care if you have 1 product for sale and don;t sell that many. If you want to make sure you are seen as often as possible then login in regularly. I recommend logging in at least once a day. For larger accounts 3 or 4 times at day at least.
  3. Keep your product feed up to date. If you know you have some changes being made on your website such as price or change of URLs then update your Google shopping feed at the same time.

How to optimise your Google Shopping feed to get FREE clicks – REVEALED BELOW!!!!

So now you have your merchant account activated and you’re paying for some traffic it’s time to take it to the next level and show you how to get more traffic from Google Shopping results without paying for it.

For non-believers or skeptics which I am sure there will be, then just do yourself a huge favour and try this. It won’t take very long if but it will make a big difference in how much traffic you get and how many sales you see.

If you are going to do this all we ask is that you like and share this post with as many people as you can. We’ve spent years developing this stuff and seeing as we are just giving it away it would be nice to get some credit from it. When this works send a screenshot or let us know as we’d like to share it.

This is it here we go and it’s going to blow your mind how simple it really is.

Google Shopping Feed works just the same was as entry level SEO does on a website or web page. Relevant keywords, content, optimised images and landing page user experience and on page SEO.

SEO Friendly Product Listing Examples

Product Name: Super Important so get it right 1st time.

Instead of having ‘Omega VSJ 843’ put ‘Omega VSJ 843 Slow Juicer’

Product Description: Again just like a web page META description make your product description super relevant, I don;t mean just spam either but i’ll be honest Google’s spam team doesn’t seem to be checking this right now and SPAM/keyword stuffing works. I’m not suggesting spam by any means i’m just pointing out what seems to work.

Product Image: Make sure the URL of your product image is optimised on the your website. This means relevant ALT text for example ‘Cold Press Juicer’ and SEO friendly image names such as ‘cold-press-juicer.jpg

Surely getting your products listed at the top of Google shopping can’t be that easy

Might seem very obvious all this stuff, that’s because it is but it works! Just try it and watch how much more traffic you get. In many cases but I am not going to share a screenshot as it will be a dead giveaway who my client is but we have 3 or 4 of the shopping ad positions for 1 search term.

I love Google shopping it’s always been a fantastic place to promote products online and if you spend a bit of time optimising your product shopping feed you’ll see a lot more organic traffic and sales too.

Why Google Shopping is Cheaper to run than Adwords

One other thing to mention is lower CPC (cost per click) for Google shopping customers

Regardless of whether you try this or not Google shopping offers a much lower average CPC over the standard text ads. Probably because right now not everyone is familiar with running a Google shopping campaign so their is much less competition. On average we have found the average CPC to be about 1/5 to 1/10th of the cost.

Try it and you’ll see for yourself!

I hope this has been useful and you can benefit from this advice. It’s really not all the difficult to do and if you’re an SEO company you’ll really impress your clients with this if you try it out. If you’re a business looking to save money on advertising or more importantly see a better return on investment then it’s a no brainer.

I’ve said it already but if you liked this don’t forget to mention us! If you have any more questions on Google Shopping optimisation email me at

Looks like penguin 3.0/3.1 has finally refreshed

Looks like penguin 3.0/3.1 has finally refreshed


We’ve blogged about it already this week and after seeing the jumping frog craziness of  this week it looks like at 10.30pm December 4th 2014 Google has finally rolled out its latest penguin refresh.

We are seeing massive positive surges in rankings for sites previously affected and even sites that weren’t, are improving.

Was this the full penguin 3.0  update we all expected to see way back in October? Or is this just a continued roll out? Who knows right now but you heard it here first folks.

We’ve decided to rename this update

Jumping Frog.













Is Google Penguin 3.1 here?

Is Google Penguin 3.1 here?

Blog SEO

Overall we didn’t notice many positive or negative changes in Penguin 3.0 update on the 17th October, for a major update we’d all been waiting for I couldn’t help think is that it?Like many SEO’s we do a lot of link auditing for clients that come to us with penalties already, as long as there is SEO there will be the need to help correct poor quality work too.

Google sure do love to give during the holidays

Easter & Thanks Giving have both been times when Google have cared enough to share a cuddly creature for us all (ain’t that nice?) But when I heard via Bartosz on his blog (nice chap by the way I called him today and had a bit of a chat) that he thought Penguin 3.1 was rolling out or so he believed , I wasn’t all that surprised. I checked all our sites and client sites but sadly nothing….or so it seemed.

Why did we expect a Penguin refresh so soon after 3.0?

The reason I was expected to see an update around this time was because of the Easter bank holiday update, yes a nice chocolate egg laid by Google that hurt so many users sites out there and because of John Muller ‘s comments on ‘more regular updates’ could be expected. Great for those who’ve been hit and work hard to recover.

I’ll be honest I was disappointed to see no changes it sites we’ve been trying to correct and get on the right path but then I reminded myself, the UK saw Penguin 3.0 roll out first so maybe the it was our Stateside friends turn to receive first. After all it was thanksgiving.

Monday 1st December Penguin 3.1 hits the UK

Early Monday morning on December 1st 2014 I couldn’t resist and started to check sites, immediately saw BIG things happening and sites showing up in the top 5 positions for the majority of their searches. GREAT!

I am sure i am not the only one who does this but i was immediately obsessed with checking positions and although a few fluctuations probably more likely down to which server was been accessed to pull results, all was looking good.

One health site in particular which we had been working on for a good 9 months if not more hadn’t seen any positive or negative changes when Penguin 3.0 rolled out but as if by magic it’s #1 for it’s most important search term.

Fluctuations in rankings after Penguin roll out

The only time i noticed something a little odd was when I was out of the office and I searched again and saw something completely different, almost every time I searched the same thing i was presented with different results. I cleared my cache, changed browsers, everything you can do even change location of my position. I put it down to server location again and waited till i was back home. Bingo! Search results still presenting as they did on Monday morning across all devices.

After going back to the office and repeating the same thing across Monday and Tuesday all looked well, apart from the occasional search where something random appeared or something I wasn’t quite expecting.

Data correlation in search results

From what I can see there are 3 ways of the results showing currently over the last 3 days after the 3.1 Penguin roll out.

  1. Pre 3.1 update
  2. Post 3.1 update
  3. Mix bag of frogs (only happens when i choose certain cities or locations to search or access data from and not conclusive.)

Mixed bag of frogs refresh

I think it’s worth mentioning my mobile device is not longer showing the mix bag of frogs results as it was Monday. So if we go off the same assumption that this mixed bag of frogs result is probably just some missing data or incomplete data for the algo update that hasn’t gone through yet. Or at least i am hoping that.

That’s all for now but we’d love to hear your findings and how you’re seeing data

Google+ vs Facebook Likes and Twitter Tweets

Google+ vs Facebook Likes and Twitter Tweets

Blog SEO

Although that title just sounds like a really bad YouTube video for social media nerds it’s actually a question that needs asking.

If you read my recent post abouthow does Google+ help SEO and have been following our updates,
then the next obvious question is how does Facebook ‘likes’ and Twitter ‘tweets’ factor in our organic rankings?

Is Google+ automatically going to have a better result on our SEO over the other obvious social media outlets?

You would imagine so but without hard evidence it’s too early to comment.

I certainly don’t believe in making any bold outrageous claims without seeing it first so that’s what I am going to do.
I am going to create 3 similar posts and run them against each other.

1st post pushing Google+1s
2nd post pushing Facebook ‘likes’
3rd post pushing ‘Tweets’

Should be very interesting

Does Google+ help SEO?

Does Google+ help SEO?


The aim of this post is to see how much of a difference to the SEO of a page ranking with Google+ posts and shares make a difference.

Where to begin with your Google+ post?

How much impact does Google+ have on our SEO?

How much impact does Google+ have on our SEO?

I have started out by using a reliable keyword tool such as and finding a reasonable search phrase that gets at least some decent traffic. I am not looking for thousands of searches per month to begin with just a relevant long tail phrase we can target our on and off page optimization techniques with.

I decided to go for ‘Does Google+ help SEO?’ which I used as the page title and URL. As wordpress does not allow syntax in the URL I opted for ‘plus’ instead of ‘+’

this should also help cover both ways of searching too.

We are also using a reliable social share plugin to allow users to easily share or in this case ‘+1’ our dedicated blog post on related to Google+ and SEO rankings.

Next up we write some useful non-spammy content relating to the subject in question (which you are reading right now) – no i am not going to try and get in the title again, that would be a little tacky 😉 hmmmm but it might help….no i will resist.

Ranking Results from Google+ shares

I avoid the obvious SEO forums like the plague, it’s not for me to be honest. But I am interested on how Google Plus and more importantly Google+ shares can help a website rank better. I have heard a lot of SEO’s talking about this but I am yet to see conclusive data that it in fact plays such a major role in our organic rankings.

Google product + Google+ = Improved Rankings?

So let’s see if this all works then. The post is live we are going to encourage fellow Google+ users to share this and we will report back with hard data which will either show a positive increase in rankings or not.

My first thoughts are that yes of course it will help our organic rankings, after all Social is only going to prove to be more and more important in SEO but what I want to really find out is, at this moment in time having more +1’s to a page or post on your website will it improve the rankings significantly, and are Google +1’s more effective than traditional link building?

I don’t believe they are right now and I will be doing more tests on this soon.

Let’s see what happens…but in the meantime i’d love to hear your thoughts on it.

Ranking Update Friday 14th February 14:32

As of 14:32 GMT this post is ranking page 5 position 6 with 10 Google+1 shares and no back links (as yet)

google+ ranking shares update

How many back links before you hurt your site?

How many back links before you hurt your site?

Blog SEO

back links

The one thing being discussed in the SEO world it seems continually is back links and the best ways to use them without getting any penalties.

So let’s ask the obvious question

How many links to add each month?

How many back links is the right number before positive increases in rankings becomes a negative result? Well we are currently testing this theory as we believe there isn’t an actual number but in fact it varies for each site.

How many back links have been added per month, check out and see how many inbound back links have been added over any given time. Too many could flag potential issues.

We’ll have some more data on this very soon…..