SEO for Chiropractors

SEO for Chiropractors

Blog Local SEO SEO SEO Client Results Website Optimization

With over 14 years experience working with chiropractors and chiropractic clinics our team of local SEO specialists have been responsible for more than 12,000 first page results for our clients.

Recent Chiropractic SEO Clients Include:

Physio SEO Specialists

Physio SEO Specialists

Blog Local SEO SEO SEO Client Results Website Optimization

Physiotherapy SEO Services UK with over 10,000 first page results 

We realised that we’ve neglected our poor site and she’s well overdue an update but in the meantime we thought we’d share some of the physiotherapy SEO clients we’ve had over the last 14 years.

  • Physio4life
  • Harley Street Physiotherapy
  • Kuer Clinics
  • Cortisone London
  • Physio & More
  • Physiotherapy Specialists
  • West London Physio
  • Covent Garden Physio
  • Body Logics
  • London Physio
  • Synergy Physio
  • Simon Glover Physiotherapy
  • ESPH
  • Physio Remedies
  • Sprint Physiotherapy
  • The Great Health Company
  • Physio Matters
  • Move Physiotherapy
  • 76 Harley Street
  • Knaphill Physiotherapy
  • Marylebone Physio
  • Neurolink Physiotherapy
  • Optimal Health
  • Physio UK Net
  • Prohab
  • The Physio Clinic Bristol
  • Vitality Centre
  • CHHP
  • Physio Medicine
  • Fit4Life
  • Relaxus

New Patient Driven SEO for Physiotherapy Clinics

With over 14 years actively helping physiotherapy clinics improve their organic search visibility, traffic and new patient enquiry conversions, our team is one of the most knowledgable and experienced in our field.

How We Increased Vinterior’s Traffic by Over 460% In under 18 Months

How We Increased Vinterior’s Traffic by Over 460% In under 18 Months

Blog SEO SEO Client Results Website Optimization

We recently finished working with Vinterior after 18 months of looking at everything right and wrong with their site and SEO campaign. We have posted their traffic growth along with a testimonial from Sandrine Zhang-Ferron the Founder and CEO.

Working with this exciting start up since 2018 has been a joy, challenging yes but they’re a wonderful bunch of enthusiastic individuals. Read more about how we did it here

Sample of Organic Search Terms

Below is a sample list of some of the search terms we achieved whilst working with Vinterior. In total our SEO campaign resulted in over 9000 first page results and 4500 position 1-3 results in that time. Traffic reached over 170,000 visitors up from 30,000 in Feb 2018.

vintage furniture – position 1

drinks trolley – position 3

upcycled furniture – position 3

armchair sale – position 9

mid century furniture – position 3

vintage lighting – position 2

retro sideboard – position 3

writing bureau – position 6

retro sofa – position 2

vintage dining table – position 1

g plan sideboard – position 1

vintage furniture seo

 

 

vinterior seo traffic

 

Sandrine – CEO of Vinterior says:

“Tom and his team at SEO 21 have been a tremendous support developing our SEO strategy from scratch. Tom helped us lay solid foundations for our SEO channel, and his contribution on improving our technical SEO, developing content and link building has allowed us to triple our reach with organic search in less than 2 years.
Tom is also a very energetic and enthusiastic person to work with, and cared about Vinterior and our success as if he was a full time member of the team.” – Sandrine Zhang-Ferron, CEO & Founder of Vinterior.co

Why your Google Shopping campaign isn’t converting in to sales

Why your Google Shopping campaign isn’t converting in to sales

Blog Google Analytics SEO

If you’re wondering why your Google Shopping campaign isn’t converting then this guide could help you in understanding where you might be missing opportunities.

We love Google merchant ads here they have to be one of the single best ways to attract relevant customers to your products but with that comes a couple of downsides.

Competition & accurate targeting

The first obstacle has to be competition. Because Google shopping ads can be so effective this means more businesses like yours want to benefit from this level of exposure. Way back in the day when Google shopping was still free (oh! those were the days) there was no risk because it cost nothing to get your products in front of your audience. Now that everyone understands the power of these types of ads the cost to feature in the shopping results has also because very costly (if not managed effectively). And that is the key, running your Google shopping account to its absolute maximum potential whilst limiting the irrelevant clicks.

The second thing you should be aware of which we’ve already briefly touched on is making sure that you’ve done everything possible to target the right audience and displaying the right products. Sounds obvious and easy doesn’t it? In most instances we have found campaigns that are either targeting too many products with too many keywords, and this usually results in a poorer conversion ratio or GMV.

 

Make sure you’ve set up conversion tracking with Google Analytics and tested extensively.

This may sound remedial almost but bare with me.

Recent changes in Adwords conversion tags that prevent you from recording all conversion data.

Are you aware of recent changes to the AdWords conversion tag that prevents Apple/iPhone user conversions from being tracked? If you just shrugged your shoulders or stared blankly at the screen then don’t worry you’re not alone.

With so many updates, bugs and changes to GA, AdWords almost daily it can be very difficult to know what’s going on at times. Being OCD is helpful and why we are able to stay on top of these changes. But if you’re busy with day to day operations of your business etc then you may need help from a specialist AdWords campaign consultant.

When you’re running any AdWords Shopping campaign the conversion data is absolutely crucial for success and here’s why:

Conversions tell you which keywords and products are most successful to your business.

This in turn allows you to reduce the click waste and focus on only winners!

If you’re using enhanced CPC bidding or goal focused bidding such as sales conversions then you’re definitely going to need to know without any doubts what’s working for you and what isn’t.

 

Don’t blindly accept keyword data, deep dive in to your AdWords reporting data.

Here’s a few questions which may help you think about your shopping campaign in a new light.

  1. How often do you look at your keywords that convert?
  2. Do you regularly update your negative keyword list?
  3. Where are your customers located?
  4. What days and times of day have the highest conversions?
  5. Does remarketing play any part in the acquisition of new customer purchases?

 

What are your goals?

Are you looking to generate awareness to drive or direct people to your physical store? Or do you want customers to make a purchase on your website?

Google shopping works for both and is often overlooked for generate local business or store visits. But think of it like this:

You want a new TV, you’re not sure which one but it’s got to be big, 4K and have that wow factor!

You’ve seen some amazing deals online but you really want to go test it out in person, and more than likely seen a local store such as Curry’s who say that have one in stock.

So you see what happened in this instance is the user searched, found something they like and just by chance ūüėČ it’s available locally to them. Customer loves the TV and now wants to walk away with it that day so he buys in store.

Now when we said ‘by chance’ of course we meant this was purposely targeted by the online retailer.

 

Understanding your customers habits

Don’t underestimate the ever changing habits of the consumer. Weather changes for example can have a huge effect on buying habits, so if you see a sudden drop in activity or conversions take a look out of your window it may just be related to some better weather.

Other than global events and weather it’s vital that you’re constantly looking in to your visitor activity such as:

  • Bounce rates
  • CTR
  • Device activity

These are just a few of the most common ones but make sure you’re investigating this data daily.

I think i’ve checked all these but i’m still not seeing as many orders as I would have liked

This is a commonly reported issue from new customers and in many instances it can be broken down to 4 areas:

  1. Insufficient PPC budget
  2. Poor product listing images
  3. Product prices are not competitive enough
  4. Reaching the wrong type of users

 

Here’s an example of one of our customers *********.com who are running both text ads, smart shopping and regular shopping ads.

how to get more sales from google shopping

google shopping ads

Notice their cost per acquisition (CPA) has dropped from £146 to £16

Generating over £21,000 in new sales from a spend of just £1800

how to reduce cpc in google shopping

Over a longer date range you can see that not only has their average CPC (cost per click) reduced from over £2.20 to just £0.27

 

How to spend less on adwords but see 100% more conversions from Google shopping

 

This customer is now spending 50% less and getting 100% more new sales each month.

50% less ppc spend and 100% more conversions

Higher Cost Per Click Does Not Mean Better Results or More Sales

how to make google shoping work more effectively higher cpc doesnt not mean better results or more sales

Need help with your Google Shopping Ads?

If you need help to get your Google Shopping campaign on track and converting then give us a call on 01274 214 210 or drop us an email for a free no obligation audit and quotation.

Google Analytics not tracking all conversions?

Google Analytics not tracking all conversions?

Blog Google Analytics SEO

Over the past 2-3 months we’ve seen a rise in Google analytics questions from customers and site visitors. It seemed to happen around the time of the GDPR update (could be a coincidence).

So we thought we’d do a quick post about it in case you are also having problems with being able to track all sales conversions from either Adwords/organic to your Analytics account.

So what are the commonly reported problems for Analytics not tracking all conversions?

Out of about 5 different sites we’ve analysed they all shared one commonality, about 40% of their conversions are NOT being tracked. They not all running on the same platform 2 were Magento *which has reported issues 2 were WordPress and the last one was a custom site.

What to look out for if you don’t think you’re seeing all conversions in Analytics

  1. Check adwords conversions do the number of conversions reported in Adwords over a chosen date rate match up with what your Analytics is reporting?
  2. Have your sales/enquiries dropped based on your internal reporting data?

Things you can do to fix your Google Analytics conversions tracking

  1. Make sure your tracking code for GA is still active and correct on your site
  2. Install the free Chrome extension for checking Google tags on your site
  3. Check your site for multiple end pages. For example make sure you don’t have more than one success page
  4. Reinstall the code from fresh
  5. Make sure your GA account is linked to your Adwords account

I have done all that but it’s still not tracking all conversions what do I do next?

Well you could call Google support like we did for 5 days and spend 7 hours going over the issues but….If it’s anything like our experience after exhausting all avenues the support specialist said there was no more they could do to assist and have a good day! GREAT!

If you think your Google Analytics is not tracking all conversions reach out to us and we will see what we can do for you.

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Google Places Listings Not Showing

Google Places Listings Not Showing

Blog Google Algo Update Google Places News SEO

Anyone noticed anything strange about the local results today? We noticed whilst during our daily checks that for some locations and search terms that there are no local listings showing.

It’s not effecting every search term or locality yet but certainly enough to post about. Could be just a glitch with Google making some changes.

It’s very unlikely they will be dropped altogether.

But as I write this I see more and more search terms with no local results.

I am sure a lot of people are going to be wondering what the hell is going on, but we will probably find out soon enough.

My guess is a layout change to the local listings is coming. It’s probably related to this update

Products Not Showing in Google Shopping Results?

Products Not Showing in Google Shopping Results?

Blog SEO

We’ve been getting asked a lot of questions from users about why their products aren’t showing in the Google shopping results so we thought we’d try and cover it in this blog to hopefully help you.

So you created your Google adwords account, created your XML shopping feed but can’t seem to get your products found in the shopping results, don’t you just hate it when that happens.

5 Common mistakes made when trying to list your products on Google shopping results

1.) It’s all about having the highest bid for my products – WRONG! It doesn’t work this way if you know what you are doing. We have literally halved customers product item bids and pushed their products to position 1 to 4. 

2.) I uploaded my entire range of 10,000 products and put on a ¬£20/$20 per day adwords campaign budget to run your shopping feed. – It’s ok we got this one! One of the most common mistakes we see if users who have a large quantity of products they want to rank for but don’t have the budget to accommodate it. Tip: if you have budget constraints just show fewer products, ones you think are more likely to sell until you get going.

3.) I wanted to show for a particular product search so I added it to my text ad keyword list. This doesnt work. In theory this should work but it doesn’t. Google makes you work a bit harder with the shopping results. Text ads and shopping ads are not related.

4.) My shopping campaign isn’t working so I scrapped it and set up a new adwords account. We’ve not found a good reason to ever do this. Even with account suspensions there is no reason one account should rank products better than another. If you’re frustrated reach out to us but don’t go closing your account its just work work and it won’t solve any issues you’re having.

5.) My products aren’t showing because I am more expensive than others. Price is irrelevant unless the user changes their results to sort by price.

Text ads versus shopping results why isn’t your business using it yet?

I honestly can’t believe more businesses aren’t taking advantage of the shopping results. They’re simply one of the best ways to flog your stock. I remember years back working for clients and it was free. We used to save them tens of thousands of pounds per month just by listing products in the shopping results. But even now it’s not free you can still see a higher return on investment with Google shopping results than a text ad and we can get you free clicks from Google shopping search results.

For more information on how to get your products showing the shopping results get in touch.

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Google Penguin Refresh in the UK

Google Penguin Refresh in the UK

Blog Google Algo Update Google Penguin News SEO SERPS

Tonight at 22:30 we are seeing huge movement in the Google UK SERPS. As we predicted we thought the Google Penguin update might take another couple of weeks to feel the full affects of it in the UK as Google had announced approx 2 weeks ago the roll out had finished.

On October 10th 2016 we report that we were seeing some big changes in the organic results and previously Penguin affected sites were showing signs of improvement. But tonight we are seeing way more than even compared to the 10th October.

My guess is the data is finally hitting UK data centres and over the next week or so you should be seeing solid positions.

I hope you’re seeing more ups than downs, but remember guys even if you do get hit by the Penguin, never give up you can always recover.

Google Penguin Dataset Fluctations – But Penguin Recoveries Are Happening Right Now!

Google Penguin Dataset Fluctations – But Penguin Recoveries Are Happening Right Now!

Blog Google Algo Update Google Penguin SEO

Hey everyone I decided to hold off posting anything about the latest Google Penguin 4.0 algorithm update until I had collated enough data to report properly, and not just another click bait post.

So what do we know about Google Penguin 4.0 update

Well officially according to Google it rolled out on the 23rd September 2016 but many including myself believe it may have rolled out even soon than that. We tracked ranking fluctuations weeks and week before this and later in this blog we will share with you dates throughout the year where we tracked massive but temporary ranking improvements.

This is what Google has to say about the Penguin 4.0 Real Time Update

  • Penguin is now real-time.¬†Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.
  • Penguin is now more granular.¬†Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

Let’s break this down in more detail and what Penguin 4.0 means for SEO’s and webmasters right now.

‘Penguin is now real-time’

get out of penguin jailThis now means if you’re website gets caught out for manipulating it’s organic search rankings then it can be as quickly corrected. More importantly though it means those who were hit by a previous generation of the Penguin algorithm and were waiting on a refresh to clear any penalties against them, as long as they have cleaned up their link profile and haven’t continued to spam will finally be free!

Google makes a big point of mentioning it’s now granular rather than penalising an entire website.

I think this is one of the most interesting points about the latest Google Penguin update. Previously spammers would feel the full wrath of Google should you get caught out. But now they are quite clearly telling us all that if you spam or try and cheat with paid links etc then you shouldn’t expect your whole site rankings to get killed off.

How Google Penguin now looks and deals with link spam

This is the biggie without a doubt and I could write about this all day but I will keep it short and sweet.

Google tells us that now it won’t penalise you but in fact will ignore suspicious links to your site. Hang on a sec!

No more Google Penguin Penalties, ever?!?!?!?!

google penguin 4.0 devalues links rather than penalizes

Yep according to this post Gary Illyes at Google said that they now look at signals that suggest spamming or link manipulation and will just devalue the links rather than penalising for them.

Goodbye link spammers and negative SEO problems then?

Looks like Google sorted that issue out then. But it does also make you question is a rolling Penguin update even that important if it just ignores spam? There are two types of websites right now that this applies to.

1.) Sites that already have a penalty from previous Google Penguin updates

2.) Sites that are yet to spam and have no issues.

So for the first type of website which have had Penguin issues, once the update has fully rolled out and all data is refreshed they are free from the evil Penguin.

The second type, the good guy not doing anything wrong then this really has no affect on them. Because if Google Penguin now devalues spam then it with neither harm or positively affect your rankings anyway.

The ones that slipped through the net

So far so good then with the Google penguin 4.0 update it seems. But what about serial spammers the seem to have slipped through the net? I discussed this in my last blog post¬†about certain websites we’d found to be link spamming and getting away with it.

Techniques such as using link networks (SAPE/PBN’s) but cleverly using no relevant business keyword anchor text. Thus being able to keep off the radar from Penguin and the manual spam action team at Google.

Will Penguin ever catch up with the no-good-ers?

I think Penguin will only continue to evolve and catch black hatters out but right now from what we have seen those who choose to link spam using a bit more grey matter are getting away with it and dominating search results.

So that’s what we know about Penguin 4.0 so far and what it means right now for SEO’s.

Evidence of Google Penguin Recoveries

This is the really good news and also some pretty strong evidence that contradicts what many believed a Penguin recovery to really be.

The U.S were reporting Penguin recoveries a little sooner than we were seeing here in the U.K – We started to see these on Monday 3rd October 2016. At first the results of obvious recoveries were hit and miss but over the next week we saw many sites recovering and showing huge ranking and traffic increase.

Don’t worry about ranking fluctuations Google has a lot of data to go through

If you’ve been seeing fluctuations in your organic rankings over the last 2 weeks then don’t worry as Gary Illyes once again has said this is normal and to be expected.

During parts of the week we reported as many as 8 fluctuations per day, with rankings moving up and back down to their last seen position, pre Penguin 4.0 roll out.

google penguin recoveries and ranking fluctuations

 

Strange results in Google search for your domain?

I thought i’d mention this incase anyone else had seen strange indexing issues with their website.

For one website we are tracking who’s site has seen a huge Penguin recovery in the last week with traffic increased by as much as 50% their home page was not listed in the results if you searched site:domain.com

This site has no manual actions and I wouldn’t expect it to either as it has a very organic and clean link profile. Plus it’s rankings for every other page have increased massively. Plus what’s even more interesting is when using a mobile browser or even mobile device tethered to a laptop the home page is indexed and has been reindexed twice since we noticed the error.

I think there must be others seeing pages missing, even their home page/root domain but if you do don’t panic as there are no penalties from Penguin anymore, we know that anyway and it looks as those there are just some holes still in Google’s dataset.

Biggest Google Penguin Recoveries We’ve¬†Seen

One site we look after was hit with a manual action in 2012 and Penguin penalty in 2013. We began the long drawn out task of auditing all of their inbound and outbound back links. Once we were certain on the offending links we started to reach out to websites asking them to remove them, and where we couldn’t get them removed disavowed them. 2778+ referring domains removed in total.

Waiting patiently for Penguin to refresh, we expected huge improvements in their rankings, but sadly it never came.

Recovery without link building as the primary SEO focus

Without building links, just a few organic ones the site has now fully recovered. Even with very few back links, only good content the website has made a full recovery.

During the early part of this year the website traffic started to increase and peaked in July (this is a seasonally effected industry)

traffic increase

 

 

 

 

Their website traffic hit almost the same peak as it did when they were spamming, over 45,000 unique visitors in a month.

Then came Penguin 4.0 last week and everything changed

I must be clear nothing else has been done just added more good content and concentrated on getting the on page SEO in order.

Last week everything changed for this website (which I’m not going to publish). Suddenly where it had once ranked page 1 but not been seen for almost 3 years was now back. Plus more importantly with all the new content it was getting a lot more long tail keyword traffic, over 30,000 search terms in fact as apposed to 200+.

So this leads the question can you recover from a Penguin penalty without link building and still rank page 1?

YES, Yes you can! We’ve seen it in more than once too.

We’re seeing sites previously panned in search with no SEO since and no links whatsoever now ranking where they once did.

Don’t give up on your penalised website, you can recover fully and even higher than you did before.

I say this because i’ve read so many times where business owners have been told by SEO’s just give up and build a new site on a new domain. But if you’ve spent thousands on building your site and just as much if not even more getting it to rank well just throwing it away shouldn’t be your first decision.

We’ve now recovered more than 50 websites in the last 24 months and more in the last 2 weeks.

If you’re site isn’t doing as well as it once did or has taken a hit recently then talk to us and we’ll try and help.

Say hello on Twitter https://twitter.com/seotwentyone

 

What’s with all these SERP fluctuations in Google?

What’s with all these SERP fluctuations in Google?

Blog Google Algo Update SEO SERPS

With Penguin chatter still occurring daily on Twitter etc it seems a lot of webmasters and SEO’s are hanging their hopes on the next big Penguin refresh. We’ve even blogged several times when we’ve noticed significant movement or ranking fluctuations.

However I think something else is going on behind the scenes and Google HQ which may not be Google Penguin and something completely different which is why so many are reporting ranking fluctuations.

Lots of movement in Google SERPs

I’ve noticed over the last 2 months in particular that Google keeps showing incorrect results for UK searches in particular niches and also for certain locations.

Let me show you an example

For the search term ‘bi fold doors Perth‘ in Google.co.uk you can clearly see now 7 out of 10 positions are com.au sites

google showing incorrect country sites for co.uk

Does Google not understand GEO location any more?

Until recently Google has always been pretty spot on when it comes to understand your IP location and what you are searching for and presenting the most accurate results. So why now is Google getting confused with a location such as ‘Perth’ in Scotland and delivering Perth Australia?

Way back eons¬†ago when the dinosaurs roamed the Earth (in 2103 really but it does feel a long time ago to me) Google released an update code named ‘Venice‘. The Venice also update was created to understand your GEO IP location and to tie this in with the results you required. This meant if you were in London and searched ‘Restaurants’ you would be served ‘Restaurants in London (UK)’. Perfect, Google is a magician, it can read my mind.

So how in 2016 when we have RankBrain and the most up to date search algorithms can Google get confused and serve up Australian websites in it’s UK search engine?

And it’s not just this occurrence either, I have found it in Cambridge, Basingstoke, Kingston (upon Thames) and others.

What does this have to do with a Google mystery update?

I’m not saying it’s directly related to this mystery update but it sure does fit in with the same time line that we started to see these glitches. The same with Google Places, we are seeing incorrect map data every week although the last 10-14 days has been a lot more stable than it has been in the past.

Here’s one idea why things are messed up

One idea is that RankBrain is learning and it will take it time to understand locations the way we humans do.

Dude you broke Google!

Another idea is that it’s just broken. Why not, Google breaks all the time. Really? Oh yeah! We reported earlier this year about Google reporting a catalogue of copyright entries after page 2 of the search results.

Another possible reason we are seeing rankings fluctuating

Google is texting out a new algorithm. I am seeing over the past 3 weeks a lot of sites using high numbers of inbound links via SAPE and PBN’s ranking a lot higher. This goes for ‘IT Support London’ if you look at this site which came from nowhere HTL.London and from March to the present has acquired over 13,000 back links in a very unnatural way.

example of PBN Sape Links

How are they ranking without getting a penalty?

Look at their anchor text ratio?

links anchor text ratio

You can see their anchor text is all over the place. No mention of ‘IT Support’ but have some very ‘interesting’ shall we say link anchors coming in to the site. So maybe by using this approach they are able to get better organic rankings without getting penalised for search terms they are targeting.

Has Google uprated the importance of inbound links as apposed to referring domains?

This is one thing I’m definitely seeing more of in the spam world. Sites with huge number of inbound links but far less of new referring domains outranking sites that have great relevant content and authoritative links.

It’s impossible to say for sure what the reasons are but I’m pretty sure it ain’t penguin as this goes against everything Penguin is about. My best guess is Google are testing something new out or it’s rank brain. It doesn’t seem to effect every niche and with rankings across the board fluctuating so much daily all signs point to testing. Or it’s dataset merging but I’m not sure its that either.