Knowing when to stop link building

Knowing when to stop link building

Blog News SEO Website Optimization

Due to the amount of questions we get from people who email or phone us about Google Penalties and problems with poor or spammy link building from their current SEO company we thought we’d put a blog together which will hopefully answer all these questions.

So first up if your SEO isn’t working and your rankings aren’t improving when do you say STOP!

  1. If your SEO isn’t providing you with details and data of the work they are supposed to be carrying out then it’s time to ask the question what are you actually doing for me?
  2. Rankings doing down not up
  3. Strange looking back links. This means from non-contextual sites, poor quality content, keyword rich anchor text overuse or abuse.
  4. Too long with no real results. SEO doesn’t guarantee results in fact the biggest variable is the site and the people working on it. But if after 6-12 months you’re not really seeing results then we suggest speaking to your SEO expert and finding out what’s going on and when you can expect to see some movement in the right direction.
  5. ROI ‘It just ain’t happening’ – If you’re spending more than you are making as a business and you’ve been plowing hundreds if not thousands of pounds per month for a considerable amount of time and you’re not seeing signs of a return on investment then it may be time to evaluate your campaign. Like I said before SEO isn’t an easy win overnight success it takes time and skill to achieve organic results. But 1-2 years and no movement or nothing to shout about then you should be talking to the people responsible and finding out why.

Adding the wrong kind of back links

Let’s talk about back links and how they should be used in your SEO campaign and the types of links you should try and avoid adding.

Web 2.0 Back Link Building

Some believe web 2.0 links should be used to promote and build brand link references where as we suggest you just avoid them altogether. It’s better to play it safe than risking your site to a penalty for too many low quality or building links to just improve rankings from a single source or link type.

Don’t build links on Web 2.0 with keyword rich anchor text you’re just asking for trouble with manual site penalties from Google.

Forum Profile Link Building

At one point forum profile links used to be a main source for SEO’s to acquire back links from high quality and trusted domains.

Then Google mass penalised many websites for overusing this method and pushing anchor text overuse as well. There are still some great sites such as where you can create a profile link, sometimes you even get a DO FOLLOW link which is great right? BUT! Don’t use anything than your Brand or Naked URL or Name.

Our advice is just avoid using forum profile links as your source of link building.

SAPE Link Networks

Oh dear where to start with this one. SAPE if you are not familiar with this terminology is simply a load of robot built websites on a huge list of domains. Usually have spun poor quality content and are owned by a single individual. Originating from a Russian network where you pay for a link on site for very little. It is easy to acquire thousands and thousands of back links very quickly for not a lot of money. I recently saw a company in the UK bragging that their SEO had acquired rankings using SAPE links and when I checked in you can see the amount of link abuse going on. I think this kind of link building should just be instantly penalised by any site knowing to build SAPE links to manipulate organic rankings.

This obviously isn’t a complete list of types of link building techniques used but they are some of the worse in our opinion.

For more information contact SEO21 today!

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

Why you need Google Plus

Blog Local SEO SEO Website Optimization

Google+ is one of the biggest and most important updates in Social Media and Google in years.

Better than Twitter?

Unlike Facebook or Twitter, Google+ actually integrates with the organic search results. Just do a search for SEO21 and you will see my awful picture (taken pre too many burgers and beer).

We really love using this Google+ integration with blog posts and articles because it invites the user to connect with you on Google+ and helps them get to know you a bit before they even click on the website page.

Great for Local Businesses

I’m not sure if I would say better as it’s early days but I prefer the layout and functionality over Twitter. It has taken a bit of getting used to but I really love how it features ‘Nearby Posts’ so anyone in my local area can see my Google+ Posts, a great way for any local business to cast their net even wider.

Try Google+ and See for Yourself

Join me on Google+ 

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

E-commerce’s Secret SEO Weapon

Blog SEO Website Optimization

If your business sells products online, be it in the physical or digital sense then are you missing out on one of the greatest most unused SEO tools within your arsenal?

Google Merchant Centre Optimization

That’s right Google have even created a dedicated place for any business to sell their products online. The best part about it’s free to all.

For pretty much any product search, Google will present the user with 3 product options currently for sale right now. They’ve also included a tab at the top of the results (and the left) called ‘Shopping’ and when you click that you are presented with all of the products it has in it’s database.

How do I get my products listing in Google Merchant Centre/Google Shopping?

That’s the tricky part, you’re going to need to understand XML feeds, and read through all of Google’s guidelines before you can upload your list. If you do this incorrectly you feed will not be indexed within the Google Shopping results.

Let us handle the techno trickery for you

For a nominal fee not only can we create your XML feed for Google Shopping but even optimize it to make sure it features within the first page results.

Say goodbye to Adwords forever

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

How do I remove a Google+ Local review?

Blog SEO Website Optimization

If your business has been attacked by a spammer, another business or individual by posting fake reviews on your Google Places business listing and don’t know what to do about it read on.

Over the past 3 years since Google Places really became THE place for any local business to be found, we have seen thousands of cases on Google Help Forums and from customers who have had their Google Places listing smeared with what can only be described as fake reviews.

Many have tried the obvious approach and to try to contact Google either through their local business listing ‘report a problem’ panel or on the Google Places forums. Unfortunately it would seem Google do not currently have the man-power to support this fake review problem which leaves many business owners and SEO’s feeling frustrated and scratching their heads.

I am sure there will be some who will be honest and admit  I have even tried to do things that maybe ‘aren’t that clever’ to try to fix, and I personally don’t blame them for doing so. When your business works so hard to play it by the book and offer a fair, honest service and then a competitor simply undoes all the hard work you’ve done to build up your online reputation who can blame them.

I’ve been doing Google Places optimization for 8 years now nearly and I’ve seen a lot, learnt a lot too but today I am going to show you something that might just help your business by helping you delete unwanted Google Places reviews.

I represent a client in London, a very well-known physiotherapy clinic. Doing very well on Google Places, organically getting thousands of unique visitors per month and generally very happy with Google. That was until they had a review posted on their Google Places listing. For obvious reasons I am not going to name that clinic but I will give you some details on the kind of things written on their review.

The user had never posted a review for another business under that account before but went on to smear the clinic and owner with real hatred. Some of the comments were simply shocking! Nothing about the service itself, more about the actual physio and none of them true, the reason I can say this is we’ve checked the dates and the physio himself wasn’t even there during that period. So anyway I advised him to respond publicly through his Google Places local business centre account which he did. 2 weeks later the user deleted the post and reposted within a week. They knew what they were doing, they knew that this would repost the review and put it back the top of the pile so everyone would see. This happened twice over 3 months in total.

We tried everything, contacting Google, speaking to someone at Google Ireland (which was about as helpful as speaking to an orange).

Then I found this…..

getting google places reviews removed

Thinking this isn’t going to work I filled out the violation form in detail and waited with bated breath.

Please note I clicked on the second link ‘this page‘ to submit a legal request.

report policy violation google places reviews

Today we checked and the review has been removed!

This is great news for the clinic and hopefully for you too. I don’t expect this to work for everyone.

Good Luck and if you like our post please don’t forget to Retweet, +1 or Like.

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

Youtube & Internet Marketing

Blog SEO Website Optimization

Although I am a firm believer in that you should dip your toe in every possible pond when it comes to your Internet marketing campaign, I don’t see a lot of local businesses utilising the power of Viral marketing.

Just because you’re local doesn’t mean viral can’t work for your customers.

As a nation on the whole let’s face it we’re lazy, we don’t spend hours reading, we browse, we click, we skip through page after page until something grabs our attention.

By getting helpful 30 second videos out there to promote your services you could increase the chance of a new customer contacting your business instead of someone else’s.

Think about that………

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

We do not currently support this location – Fixed

Google Places Local SEO SEO Website Optimization

Just a quick update but less than 24 hours after reported the latest Google Places glitch which affected some business listing owner

Google must have just had an overnight bug or one too many shandies as all is well again.

Remember you heard it here first!

Reported: 03:00am BST 5th May 2012



Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

We do not currently support this location

Blog Google Places SEO Website Optimization

Google Places listings owners may be seeing the following error this morning ‘We do not currently support this location’.

It comes after another glitch was reported by thousands of business owners when their listings dropped over night.

We’ve seen this glitch before and it won’t be the last time.


Why do I see We do not currently support this location

Google is always working behind the scenes and when they make a change it usually means the data set is moved at least temporarily. It usually sorts itself out or you can try and press edit on your Google Places listing and Submit to ping the listing.

This rarely works immediately these days but in the meantime until we or Google find a fix hang tight, stay tuned and we’ll get more information across as soon as we have it.



Uodate: Google fixed itself on this occasion. You’re listing should be showing again.

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

Busy Week for SEO

SEO Website Optimization

Another week has gone and what a week it’s been. We’ve had the pleasure of 2 new clients joining us thanks to one of our long term customers referring them.

A lot has gone on:

Google Penguin 

Google Places updates/bugs/bug fixes

Also a big shout out to our friends at The Centre for Human Health & Performance @ 76 Harley Street as they have their first TV pilot airing on BBC1 Monday 14th May @ 19:30

Enjoy your weekends everyone!


Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

Internet Marketing

SEO Website Optimization

Internet marketing, also referred to as web marketing, online marketing, search engine optimization, website optimization, seo, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.

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Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

How Can Website Optimization Help My Business?

SEO Website Optimization

With more than 86% of the UK public turning to Google as their primary search engine it doesn’t take a genius to realize that backing this horse is sure to be a safe bet.

What is SEO/Website Optimization?

So What Is SEO/Website Optimization

Search Engine Optimization/Search Engine Optimization is the process of increasing the volume of traffic to your website through organic search.

Guaranteed first page result in 21 days*
100% success rate for every SEO21 client
More visitors to your website = More ££££’s

We are proud to be a small local company in the North East of Englandbut we still beat the hell out of the big boys. Taking on the giants of SEO we have been able to give our clients the edge on the competition.

Increase your website traffic

Your site will be seen higher on the search engines
You will have your very own search engine consultant and support 5 days a week.

Guaranteed first page result in 21 days*

More visitors to your website = More ££££’s

What’s Involved?

Tell us what searches you want to be found for
We provide you with a full website analysis and proposal
Within 21 days you’ll see your website on the 1st page of Google.

We have lots of testimonials from happy clients here

Just Call 01274 214 210 to take the first step in beating the bias Google search results.

How Long Will It Take To Get On The 1st Page?

21 Days you’ll start seeing noticeable improvements in your website’s organic placement on Google, Yahoo and Bing.

A lot of people don’t believe us when we tell them just 21 days – ‘How can you possibly do that?’ and ‘Do you use black hat SEO?’


In the land of SEO that fact is most just read infamous blogs about how to do SEO and all the blah blah blah that does with it. When in truth no-one is thinking outside the box. Where as we never listened to the bull from day one we found our own ways to optimize websites.

Why 21 Days?

Because within 21 days Google will crawl your website – End of Story. So if you do all the necessary changes Google will start to move you up the results. So there’s no funny business, no witchcraft we just no what we’re doing. So if you’d still prefer to go with a company that will take months, even years – fair enough. But if you want guaranteed results, a friendly professional service back someone who has enough results under their belts.

Our Promise To You!

Within 21 days your website will be higher on the search engine results.
Guaranteed 1st Page of Google
Internet marketing support 5 days a week
Understanding your business needs
We will dramatically increase your online presence

Analytics & Website Statistics Reporting

We’ll give you the tools to monitor your website traffic so that you can see the results for yourself. It’s no good us just telling you that you’re doing well and that more and more visitors each more are finding your business.

Install a bespoke website tracking tool
View your stats in real time 24 hours a day
See how your visitors find you
See the return on investment with your own eyes

Client Case Studies

Psychotherapy UK
Mike Squirrell Physiotherapy

Website Optimization Case Study ‘Psychotherapy UK’

“In the field of counselling and psychotherapy, the competition for top search engine rankings in London is very high. Many practices compete for the few top positions. Tom assured us from the beginning that he would be able to establish our site on page one of relevant search engines and after much work, he has done exactly that. We now appear in the first 5 positions on page one for all of our keywords. Our site now has the prominence it deserves and much greater exposure to the public. Enquiries into the practice have increased and the additional site traffic now means that our site has become a popular information source for people seeking general information about counselling and psychotherapy. Thanks, Tom for your patience and for delivering what you promised. You succeeded where other SEO companies failed.”

Dwayne Jackson MBACP

Website Optimization Case Study ‘Mike Squirrell Physiotherapy’

“Tom and his team at SEO21 delivered a top class website and search optimization package for our Physiotherapy clinic on Harley Street just as they promised. Their level of professionalism and service are second to none in the industry. If you are looking for a fast and effective way to double and triple your business then contact Tom and SEO 21 now.”

Mike Squirrell – Director Mike Squirrell Physiotherapy & Sports Injury Clinic

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.