Avoiding the Penguin
Over the past 4 weeks we’ve been inundated with emails from people (not our customers) who’ve been hit with the Google Penguin penalty and what they should do.
Okay let’s break it down for you…
- Stop link building
- Halt all website amendments
We’ve recently see a couple of sites who’ve been hit hard by the Penguin and their SEO continued to overuse anchor text in their link building strategies. This has resulted in further penalties and even poor search rankings.
It’s hard enough to get the offending back links removed as it is, continuing your link building before resolving the current reasons for your Penguin penalty is just crazy.
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