Products Not Showing in Google Shopping Results?

Products Not Showing in Google Shopping Results?

Blog SEO

We’ve been getting asked a lot of questions from users about why their products aren’t showing in the Google shopping results so we thought we’d try and cover it in this blog to hopefully help you.

So you created your Google adwords account, created your XML shopping feed but can’t seem to get your products found in the shopping results, don’t you just hate it when that happens.

5 Common mistakes made when trying to list your products on Google shopping results

1.) It’s all about having the highest bid for my products – WRONG! It doesn’t work this way if you know what you are doing. We have literally halved customers product item bids and pushed their products to position 1 to 4. 

2.) I uploaded my entire range of 10,000 products and put on a £20/$20 per day adwords campaign budget to run your shopping feed. – It’s ok we got this one! One of the most common mistakes we see if users who have a large quantity of products they want to rank for but don’t have the budget to accommodate it. Tip: if you have budget constraints just show fewer products, ones you think are more likely to sell until you get going.

3.) I wanted to show for a particular product search so I added it to my text ad keyword list. This doesnt work. In theory this should work but it doesn’t. Google makes you work a bit harder with the shopping results. Text ads and shopping ads are not related.

4.) My shopping campaign isn’t working so I scrapped it and set up a new adwords account. We’ve not found a good reason to ever do this. Even with account suspensions there is no reason one account should rank products better than another. If you’re frustrated reach out to us but don’t go closing your account its just work work and it won’t solve any issues you’re having.

5.) My products aren’t showing because I am more expensive than others. Price is irrelevant unless the user changes their results to sort by price.

Text ads versus shopping results why isn’t your business using it yet?

I honestly can’t believe more businesses aren’t taking advantage of the shopping results. They’re simply one of the best ways to flog your stock. I remember years back working for clients and it was free. We used to save them tens of thousands of pounds per month just by listing products in the shopping results. But even now it’s not free you can still see a higher return on investment with Google shopping results than a text ad and we can get you free clicks from Google shopping search results.

For more information on how to get your products showing the shopping results get in touch.

Was a Google Dataset error responsible for ranking fluctuations?

Was a Google Dataset error responsible for ranking fluctuations?

Blog Google Algo Update

Last year (sounds strange writing that already) on the 20th December we blogged about a potential Google Penguin roll back. We had noticed some chatter on Twitter and the webmaster forums which Barry Schwartz highlighted from around the 15th December in the US.

Some site owners and SEO’s were reporting their organic rankings rolling back to as they were pre-penguin 4.0 roll out. 

Whenever we see this type of chatter we always keep and eye out for what it may bring in Google.co.uk result as the US usually sees this stuff just before we do.

Anyway in summary we suggested that this was probably a dataset issue and would resolve itself. The last time this happened which was around the 10th October saw very similar fluctuations

Was it a Penguin Roll Back?

As we suspected no it doesn’t look that way. Last week we started to notice results settling down, no additional link building, no on page changes they just fixed themselves.

So what is a dataset error and why does it cause my rankings to fluctuate so wildly?

Okay so first thing i’m going to say is this is purely my own personal thoughts and Google as far as I am aware have never said anything about dataset issues. But coming from a career originally in IT I am familiar with how databases and systems work especially when making updates to software.

So let my try and give you my understanding of Google dataset errors:

You have a server which has to communicate with many different workstations and devices on its network.

Quickly your server becomes overloaded so you need more servers, you upgrade from a single server to a cluster of servers also known as a datacenter. Your server is running great and your devices are able to GET all the data and information they need held on your servers (datacenter)

But one day you decide that your email software needs updating and there are some security patches that need to be installed, but before you can do this server #1 lets say fails, and the rest of the network is hit with a DDOS attack and your entire network goes down. All hard drives fail except one redundant NAS, data is corrupted from that day. Fortunately you’ve preempted this and have a cloud server backing everything up at 11:59pm the previous day. 

Now you have to rebuild your network and get them back online so your business can operate.

Servers (datacenter) back up and running but Billy in human resources can’t find his emails from 7pm onwards. What happened to the data from after the last backup happened?

Well fortunately the cloud has everything backed up and it’s just a case of downloading the backup and migrating throughout your server network. The servers feed the desktop and mobile devices but there’s a lot of them so it takes a day or two.

This is a dataset error. Data missing from the last know update/backup.

Another simplified way to think of it is your PC dies and you have to system restore, the last data you had was from 2 weeks ago. You have to use the cloud or external drive back ups to roll back the last known data, but again it takes time to update (due to the size of the data payload)

Okay making sense so far?

Now lets take the first example of 1 datacentre and 7 servers to thousands and thousands of servers globally. This now takes it from a few terabytes of data on a small network to what is believed to be 320PB of data to handle the current amount of data stored on Google’s network.

What is a PB or Petabyte?

86MB * 4 (for profiles) * 1,000,000,000 = 320PB

To store all this data YouTube needs to have as of today at least 320PB of storage. From that we can estimate that they have roughly around 400PB in storage currently allocated for storing YouTube videos.

A petabyte (PB) is 1015 bytes of data, 1,000 terabytes (TB) or 1,000,000 gigabytes (GB).

DAMN! That blows your mind doesn’t it?

So next time we see dataset errors in Google’s data it could be something as simple as Google changing a font or colour on its search facility that means last known backed up data is shown until the most latest search algorithm data is transferred across.

This also explains why most of the time these dataset glitches only last for 2-3 weeks.

Google Algo updates we know happened around 15th December 2016

Google Holocaust update

For anyone who missed this, apparently it was reported that there was a problem with data for results being pulled for anyone search ‘did the holocaust happen?’. The answer apparently was no and in fact Hitler didn’t do any of these things according to the organic search results.

Thankfully common sense at Google HQ prevailed and this was updated in the search data to show the truth and history we all know.

Google mobile first algo update being tested

https://www.thewebmaster.com/seo/2016/nov/15/google-mobile-first-indexing-update/

 

Google Penguin Roll Back?

Google Penguin Roll Back?

Blog

We missed the chatter on the 15th December which many webmasters and SEO’s were saying they were seeing roll back from the latest Google Penguin update.

Has Google Rolled Back Penguin?

Today in the UK we are seeing some fluctuation in SERPs, for some niches. It’s certainly not massively impacting many sites but the one thing we have noticed is the SERPs are pretty much the same results pre-penguin update.

Anchor text link spammers are ranking more favourably, and the results are like for like pre-penguin.

No consistency in SERPs

What’s really interesting is not all industries seem to being seeing these results. In the main most are un-affected that we’ve checked. A few ups and downs in the verticals.

From what we can tell it appears to be an old data set. Sites that were pushed down when Penguin had looked over their quality of links are back where they were before the big Penguin update.

But in some cases it is just a few of the search terms for that site. 

What if Google has rolled back penguin?

It’s very unlikely Google would roll back an update of this magnitude. Penguin after all is designed to improve the quality of search results and the majority of pre penguin sites that were link spamming are back, certainly for the industries and niches we are checking on.

On Search Engine Land there was a lot of chatter from users saying webmasters and SEOs were seeing roll backs but after a day or so they returned.

What do we know about Google Algorithm roll backs?

Well they seem to usually occur when Google is updating something which means an old data set is being used. Once this refreshes to the latest dataset things go back to normal.

Google has recently updated the local places pack to include more filters and on going AMP updates, so it’s probably likely if it is an old dataset that it’s due to one of all of these changes.

What if it’s more than a roll back what can be done to improve your rankings?

Well I hate spam but I am seeing spammers prevailing again. Out of all our  sites we’ve been monitoring, a percentage that have seen ups or downs are generally ranking like they did pre-penguin 4.0 update all have aggressive anchor text link spam. Some by as much as 50% of their anchor text are money terms. These are mainly competitor sites that were spamming.

I am a glass half full guy, and I can’t see why Google would try and award sites who spam to rank better than those who play it by the book (as we do).

I am not sure it’s an algo update however as it’s not across the board for every niche/industry/category.

You’d expect to see site wide and overall changes for everyone if it were.

But surely Google isn’t allowing aggressive anchor text spam again?

Are you seeing fluctuations in your rankings? Join the discussion and leave your comments below.

 

 

 

 

Isn’t it time we removed all the smoke and mirrors from SEO?

Isn’t it time we removed all the smoke and mirrors from SEO?

Blog

Something crossed my mind last week whilst speaking to a white label SEO client. He said something about how this industry is so filled with billy big balls claiming to rock the SEO world. Over-promising and under-delivering has become the industry standard.

And usually leaving a path of destruction in their wake…….

Fixing other SEO companies poor quality work

We get a lot of work cleaning up other SEO companies cock ups, it’s possibly our fastest growing area of business enquiries. Usually it involves a unsuspecting customer who’s been sold a stallion and been given a one legged donkey ready for the glue factory. This is how it usually goes:

I started working with this other SEO company about a year ago. They promised me the world in a few months, but 6 months past and the only people i hear from is the accounts department. When i do ask them for a report I do get a lot of information but it feels like christmas stocking fillers, nothing substantial. And what’s worse is my site is no where to be found, and the rankings are dropping daily.

Plagued by rats!

I feel sorry for anyone that has endured such an awful experience, because there are great SEO providers out there. It’s not all rat filled sewers it’s really not. But with any boom you will get rats jumping on board to try and take a bit of the cheese.

The first thing we usually tell someone in this position is let us audit your website, it costs nothing and even if you don’t work with us we can help you from being ripped off.

Sometimes you just need to step back and say WHOA this ain’t working for me

Once we’ve completed their free website audit, if it’s bad news we’ll tell them, stop what you’re doing cancel your SEO campaign before any more problems occur. The problems are usually from poor quality link building, even in the wake of Penguin and manual action penalties we are still seeing so-called major SEO agencies crushing sites with crap links.

I won’t name any on this blog but believe me, big agencies are still doing it.

One SEO company in particular we must get 5-10 enquiries a year from their frankly shockingly poor quality and rank killing SEO work.

So if in doubt get your SEO checked out and if there’s enough evidence to suggest it’s probably not good for your site then it might be time to jump ship.

Google Penguin Refresh in the UK

Google Penguin Refresh in the UK

Blog Google Algo Update Google Penguin News SEO SERPS

Tonight at 22:30 we are seeing huge movement in the Google UK SERPS. As we predicted we thought the Google Penguin update might take another couple of weeks to feel the full affects of it in the UK as Google had announced approx 2 weeks ago the roll out had finished.

On October 10th 2016 we report that we were seeing some big changes in the organic results and previously Penguin affected sites were showing signs of improvement. But tonight we are seeing way more than even compared to the 10th October.

My guess is the data is finally hitting UK data centres and over the next week or so you should be seeing solid positions.

I hope you’re seeing more ups than downs, but remember guys even if you do get hit by the Penguin, never give up you can always recover.

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