SEO :: SEARCH ENGINE OPTIMIZATION
SEO21 are SEO consultants in the UK offering freelance seo, website optimization consultancy. We have a 100% success for every one of our clients and we can back that fact up. We know it's not just about getting users to your website, its about turning unique visitors into profit and that is where we are a bit different from every other website optimization firm in the UK. We take our time to run a full analysis of website before making any commitments to you, we look at your direct competition and what exactly they are doing, and then we provide you with a full detailed proposal on our recommendations to help your business come first where it matters most.
Long tail keyword phrases to short tail keyword phrases we take them all on, just as long as it's going to show you a return.
For example just to show you what we are capable of we recently got our website to appear on the first page for 'website optimization'
Why? Well because we just can!
There are approximately 12,000 unique searches for 'website optimization' every month and we are currently position 5.
For more detailed examples of our work and what SEO Twenty One are capable of then take a look at our resources page which has a full list of search words, key phrases and organic positions that we have made happen through whitehat SEO.
Get your business 1st page now
Seo! what is it? SEO or (search engine optimization) is the process of increasing the volume of traffic to your website through organic search.
Or ‘Getting your website higher up on Google’
We prefer the latter as we’re Northerners and just say it how it really is.
Many search engine optimization companies tell you all sorts of things and just ‘umm and ahhh’ when all you want are the facts.
SEO21 aren't going to tell you the secret ingredients but we’ll give you some commonly used practices to help you on your way when learning about SEO.
Explaining the seo basics
Off page content
META TAGS, TITLE TAGS and everything else that you don’t see on a website is the ‘off page content’ Google and the search engines use their little bots and spiders to crawl the back content of your website to determine the relevance of your ‘keywords’ in the Meta tags and description.
On page content
All the stuff you SEE on the website, content, images, links etc are the ‘on page content’ pretty self-explanatory really. When it comes to Google, Yahoo or MSN Live ‘CONTENT’ is KEY
Back links
Back links are third party inbound links to your website
It is believed that the more back links you have on your website, the higher Google or any other search engine will position you.
Back Links in our belief must be relevant to your sector and preferably location if you want a local search result.
Look for legitimate directories on Google, Yahoo, and MSN Live that come up in your search words of choice and try to get listed. Most reputable directories have an advertising service where you can buy a featured listing for your business and website.
Outbound / external links
Links from your website pointing to another website
Why are these good for SEO?
It is believed by errr ‘Us –SEO21’ that having some highly relevant outbound links on your site will help with Google’s Page Rank process. Also known as the PR
Deep links
Deep links are really just links from inside your website or web page to another page within your website.
Like this ‘Search Engine Optimization Newcastle Upon Tyne’
See how the highlighted ‘optimization’ is an active DEEP LINK to one of our other pages?
Copywriting services
It is VITAL that your website can be read easily and digested by 2 type of people;
The people searching & The Search Engines
Ok! So we told a bit of a fib, the 2nd one isn’t really a person but that is the way to think.
Make sure your site has excellent content that will be easily read by the person searching and the search engines. It’s a fine balance to get and very few people manage this skill. Luckily we happy to be one of the best around. Working in radio as a copywriter wasn't’t all that of a waste of time after all.
White hat seo
White Hat SEO is what we refer 'ethical' practices of Search Engine Optimization. White Hat SEO usually cost's a little more than black hat SEO but the main differences are that SEO that hasn't been carried out in the recommended ways you're website may be black listed by the search engines for trying to manipulate the system.
Black hat seo
Naughty, Naughty! You've been a bad boy or girl!
Invisible text, illegal link farming, spamming, keyword stuffing these are all practices to be believed as black hat or "naughty, naughty" SEO techniques. We don't employ these methods, it's just lazy and can be very detrimental to a website.
Indexing
Think of GOOGLE as a really BIG library!
Now imagine your looking for a book. In the world’s largest library ever created. But the book you want ‘Search Engine Optimization Made Easy’ is surrounded by BILLIONS of other books.
Now imagine searching for that book without any bookends or categories to tell you what section you’re in?
WHOOPS! That’s not the happiest thought is it?
So like a MASSIVE library (which Google is really) it needs a way of directing you around is endless isles of books and lose pages.
HERE COMES THE INDEX…
Google like ALL search engines employs a strategic indexing method, which places your website/web page in a filing system so that it can pull it out for you as and when needed.
NO INDEXING = NO PEOPLE CHECKING BOOKS OUT!
Now now! It’s ok there isn’t a real trillion book deposit that we know of, unless Newcastle’s library just got a serious upgrade.
Have a cup of tea that will calm you back down.
Seo consultancy
As search engine consultants or SEO consultants we provide professional advice on how to help your website achieve an organic Google or search engine first page position. Our aim is to make you happy by showing you results from the internet.
SEO21 have been operating as a freelance seo consultant for over 2 years and have successfully optimized every single one of our clients website's in under 21 days.
What is involved with seo consultancy?
Aim
To drive organic or natural traffic from the search engines to your website through keyword and placement driven search.
Strategic link building campaigns from reputable website's offering a 1 way link to your website.
Copy writing services to build and maintain a quality content driven website. We do all our copy writing for seo consultancy in house, and we're very proud of that fact.
Meta data building - Meta data including meta tags, alt tags, meta description is still a key element to successfully optimizing any website. Our tested and proven methods have yet to let us down and getting this right is just the beginning.
Competition coverage - knowing what your competition is doing is a great way to see how you too could be gaining more organic traffic. We delve into your market place and make sure you're always ahead of your game.
