Local Search is 76% of all online searches
If your business is of local nature, i.e it provides it service within a town, city or county then you probably need to local at our Local SEO packages before anything else.
Local SEO: affordable for any business
Until a few years ago most people only though of generic searches when it came to SEO, the local business was not a factor in Search Engine Optimization.
We started SEO21 primarily to provide local SEO so that any business could take full advantage of their website and internet marketing strategy.
We know Local SEO
We’re proud that our local SEO results are so amazing that we’ll challenge any SEO to try and beat us. It won’t happen. Most people think very linear, I am a plumber in Leicester so I need only be found for ‘plumbers Leicester’.
Although that is probably the search with the most monthly searches there are long tail keyword phrases, variations and nearby towns and areas that should account for more of your new business enquiries.
Local Search Examples:
Plumbers in Leicester, Best Plumbers Leicester, Plumbers LE1, Cheap Plumbers Leicester, Reliable Plumbers Leicester, Emergency Plumbers Leicester.
This kind of lateral thinking can help your business pick up far more work that you would have seen before. There is probably less competition for these searches, so you will find it easier to climb to the first position on Google. And because these searches are far more descriptive they are more likely to convert in to new business.
Just think about when you search for something, you often start out with something like ‘restaurants Manchester’ and after finding a wide array of restaurants you might tailor your search to ‘Italian restaurant Manchester City Centre’.
We are a culture of convenience and what ever can make our day to day lives that bit easier we are inclined to use it.
Key Elements to Local SEO Success
Make sure that your website is optimized to be found for as many different permutations for your choose keywords and locations. Don’t just be found – DOMINATE the local search results.
Google Places Optimization
If you’re going to put your marketing budget anywhere put it to good use with Google Places. This is possibly the most important and valuable asset to the success of your local SEO campaign.
- It’s often the first results found on Google
- It shows all of your business details including website and telephone number
- Call To Action is what Google Places does best
Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.