Over the past 2-3 months we’ve seen a rise in Google analytics questions from customers and site visitors. It seemed to happen around the time of the GDPR update (could be a coincidence).
So we thought we’d do a quick post about it in case you are also having problems with being able to track all sales conversions from either Adwords/organic to your Analytics account.
So what are the commonly reported problems for Analytics not tracking all conversions?
Out of about 5 different sites we’ve analysed they all shared one commonality, about 40% of their conversions are NOT being tracked. They not all running on the same platform 2 were Magento *which has reported issues 2 were WordPress and the last one was a custom site.
What to look out for if you don’t think you’re seeing all conversions in Analytics
- Check adwords conversions do the number of conversions reported in Adwords over a chosen date rate match up with what your Analytics is reporting?
- Have your sales/enquiries dropped based on your internal reporting data?
Things you can do to fix your Google Analytics conversions tracking
- Make sure your tracking code for GA is still active and correct on your site
- Install the free Chrome extension for checking Google tags on your site
- Check your site for multiple end pages. For example make sure you don’t have more than one success page
- Reinstall the code from fresh
- Make sure your GA account is linked to your Adwords account
I have done all that but it’s still not tracking all conversions what do I do next?
Well you could call Google support like we did for 5 days and spend 7 hours going over the issues but….If it’s anything like our experience after exhausting all avenues the support specialist said there was no more they could do to assist and have a good day! GREAT!
If you think your Google Analytics is not tracking all conversions reach out to us and we will see what we can do for you.