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Google Analytics not tracking all conversions?

Google Analytics not tracking all conversions?

Blog Google Analytics SEO

Over the past 2-3 months we’ve seen a rise in Google analytics questions from customers and site visitors. It seemed to happen around the time of the GDPR update (could be a coincidence).

So we thought we’d do a quick post about it in case you are also having problems with being able to track all sales conversions from either Adwords/organic to your Analytics account.

So what are the commonly reported problems for Analytics not tracking all conversions?

Out of about 5 different sites we’ve analysed they all shared one commonality, about 40% of their conversions are NOT being tracked. They not all running on the same platform 2 were Magento *which has reported issues 2 were WordPress and the last one was a custom site.

What to look out for if you don’t think you’re seeing all conversions in Analytics

  1. Check adwords conversions do the number of conversions reported in Adwords over a chosen date rate match up with what your Analytics is reporting?
  2. Have your sales/enquiries dropped based on your internal reporting data?

Things you can do to fix your Google Analytics conversions tracking

  1. Make sure your tracking code for GA is still active and correct on your site
  2. Install the free Chrome extension for checking Google tags on your site
  3. Check your site for multiple end pages. For example make sure you don’t have more than one success page
  4. Reinstall the code from fresh
  5. Make sure your GA account is linked to your Adwords account

I have done all that but it’s still not tracking all conversions what do I do next?

Well you could call Google support like we did for 5 days and spend 7 hours going over the issues but….If it’s anything like our experience after exhausting all avenues the support specialist said there was no more they could do to assist and have a good day! GREAT!

If you think your Google Analytics is not tracking all conversions reach out to us and we will see what we can do for you.

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Google Places Listings Not Showing

Google Places Listings Not Showing

Blog Google Algo Update Google Places News SEO

Anyone noticed anything strange about the local results today? We noticed whilst during our daily checks that for some locations and search terms that there are no local listings showing.

It’s not effecting every search term or locality yet but certainly enough to post about. Could be just a glitch with Google making some changes.

It’s very unlikely they will be dropped altogether.

But as I write this I see more and more search terms with no local results.

I am sure a lot of people are going to be wondering what the hell is going on, but we will probably find out soon enough.

My guess is a layout change to the local listings is coming. It’s probably related to this update

Products Not Showing in Google Shopping Results?

Products Not Showing in Google Shopping Results?

Blog SEO

We’ve been getting asked a lot of questions from users about why their products aren’t showing in the Google shopping results so we thought we’d try and cover it in this blog to hopefully help you.

So you created your Google adwords account, created your XML shopping feed but can’t seem to get your products found in the shopping results, don’t you just hate it when that happens.

5 Common mistakes made when trying to list your products on Google shopping results

1.) It’s all about having the highest bid for my products – WRONG! It doesn’t work this way if you know what you are doing. We have literally halved customers product item bids and pushed their products to position 1 to 4. 

2.) I uploaded my entire range of 10,000 products and put on a £20/$20 per day adwords campaign budget to run your shopping feed. – It’s ok we got this one! One of the most common mistakes we see if users who have a large quantity of products they want to rank for but don’t have the budget to accommodate it. Tip: if you have budget constraints just show fewer products, ones you think are more likely to sell until you get going.

3.) I wanted to show for a particular product search so I added it to my text ad keyword list. This doesnt work. In theory this should work but it doesn’t. Google makes you work a bit harder with the shopping results. Text ads and shopping ads are not related.

4.) My shopping campaign isn’t working so I scrapped it and set up a new adwords account. We’ve not found a good reason to ever do this. Even with account suspensions there is no reason one account should rank products better than another. If you’re frustrated reach out to us but don’t go closing your account its just work work and it won’t solve any issues you’re having.

5.) My products aren’t showing because I am more expensive than others. Price is irrelevant unless the user changes their results to sort by price.

Text ads versus shopping results why isn’t your business using it yet?

I honestly can’t believe more businesses aren’t taking advantage of the shopping results. They’re simply one of the best ways to flog your stock. I remember years back working for clients and it was free. We used to save them tens of thousands of pounds per month just by listing products in the shopping results. But even now it’s not free you can still see a higher return on investment with Google shopping results than a text ad and we can get you free clicks from Google shopping search results.

For more information on how to get your products showing the shopping results get in touch.

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Was a Google Dataset error responsible for ranking fluctuations?

Was a Google Dataset error responsible for ranking fluctuations?

Blog Google Algo Update

Last year (sounds strange writing that already) on the 20th December we blogged about a potential Google Penguin roll back. We had noticed some chatter on Twitter and the webmaster forums which Barry Schwartz highlighted from around the 15th December in the US.

Some site owners and SEO’s were reporting their organic rankings rolling back to as they were pre-penguin 4.0 roll out. 

Whenever we see this type of chatter we always keep and eye out for what it may bring in Google.co.uk result as the US usually sees this stuff just before we do.

Anyway in summary we suggested that this was probably a dataset issue and would resolve itself. The last time this happened which was around the 10th October saw very similar fluctuations

Was it a Penguin Roll Back?

As we suspected no it doesn’t look that way. Last week we started to notice results settling down, no additional link building, no on page changes they just fixed themselves.

So what is a dataset error and why does it cause my rankings to fluctuate so wildly?

Okay so first thing i’m going to say is this is purely my own personal thoughts and Google as far as I am aware have never said anything about dataset issues. But coming from a career originally in IT I am familiar with how databases and systems work especially when making updates to software.

So let my try and give you my understanding of Google dataset errors:

You have a server which has to communicate with many different workstations and devices on its network.

Quickly your server becomes overloaded so you need more servers, you upgrade from a single server to a cluster of servers also known as a datacenter. Your server is running great and your devices are able to GET all the data and information they need held on your servers (datacenter)

But one day you decide that your email software needs updating and there are some security patches that need to be installed, but before you can do this server #1 lets say fails, and the rest of the network is hit with a DDOS attack and your entire network goes down. All hard drives fail except one redundant NAS, data is corrupted from that day. Fortunately you’ve preempted this and have a cloud server backing everything up at 11:59pm the previous day. 

Now you have to rebuild your network and get them back online so your business can operate.

Servers (datacenter) back up and running but Billy in human resources can’t find his emails from 7pm onwards. What happened to the data from after the last backup happened?

Well fortunately the cloud has everything backed up and it’s just a case of downloading the backup and migrating throughout your server network. The servers feed the desktop and mobile devices but there’s a lot of them so it takes a day or two.

This is a dataset error. Data missing from the last know update/backup.

Another simplified way to think of it is your PC dies and you have to system restore, the last data you had was from 2 weeks ago. You have to use the cloud or external drive back ups to roll back the last known data, but again it takes time to update (due to the size of the data payload)

Okay making sense so far?

Now lets take the first example of 1 datacentre and 7 servers to thousands and thousands of servers globally. This now takes it from a few terabytes of data on a small network to what is believed to be 320PB of data to handle the current amount of data stored on Google’s network.

What is a PB or Petabyte?

86MB * 4 (for profiles) * 1,000,000,000 = 320PB

To store all this data YouTube needs to have as of today at least 320PB of storage. From that we can estimate that they have roughly around 400PB in storage currently allocated for storing YouTube videos.

A petabyte (PB) is 1015 bytes of data, 1,000 terabytes (TB) or 1,000,000 gigabytes (GB).

DAMN! That blows your mind doesn’t it?

So next time we see dataset errors in Google’s data it could be something as simple as Google changing a font or colour on its search facility that means last known backed up data is shown until the most latest search algorithm data is transferred across.

This also explains why most of the time these dataset glitches only last for 2-3 weeks.

Google Algo updates we know happened around 15th December 2016

Google Holocaust update

For anyone who missed this, apparently it was reported that there was a problem with data for results being pulled for anyone search ‘did the holocaust happen?’. The answer apparently was no and in fact Hitler didn’t do any of these things according to the organic search results.

Thankfully common sense at Google HQ prevailed and this was updated in the search data to show the truth and history we all know.

Google mobile first algo update being tested

https://www.thewebmaster.com/seo/2016/nov/15/google-mobile-first-indexing-update/

 

Google Penguin Roll Back?

Google Penguin Roll Back?

Blog

We missed the chatter on the 15th December which many webmasters and SEO’s were saying they were seeing roll back from the latest Google Penguin update.

Has Google Rolled Back Penguin?

Today in the UK we are seeing some fluctuation in SERPs, for some niches. It’s certainly not massively impacting many sites but the one thing we have noticed is the SERPs are pretty much the same results pre-penguin update.

Anchor text link spammers are ranking more favourably, and the results are like for like pre-penguin.

No consistency in SERPs

What’s really interesting is not all industries seem to being seeing these results. In the main most are un-affected that we’ve checked. A few ups and downs in the verticals.

From what we can tell it appears to be an old data set. Sites that were pushed down when Penguin had looked over their quality of links are back where they were before the big Penguin update.

But in some cases it is just a few of the search terms for that site. 

What if Google has rolled back penguin?

It’s very unlikely Google would roll back an update of this magnitude. Penguin after all is designed to improve the quality of search results and the majority of pre penguin sites that were link spamming are back, certainly for the industries and niches we are checking on.

On Search Engine Land there was a lot of chatter from users saying webmasters and SEOs were seeing roll backs but after a day or so they returned.

What do we know about Google Algorithm roll backs?

Well they seem to usually occur when Google is updating something which means an old data set is being used. Once this refreshes to the latest dataset things go back to normal.

Google has recently updated the local places pack to include more filters and on going AMP updates, so it’s probably likely if it is an old dataset that it’s due to one of all of these changes.

What if it’s more than a roll back what can be done to improve your rankings?

Well I hate spam but I am seeing spammers prevailing again. Out of all our  sites we’ve been monitoring, a percentage that have seen ups or downs are generally ranking like they did pre-penguin 4.0 update all have aggressive anchor text link spam. Some by as much as 50% of their anchor text are money terms. These are mainly competitor sites that were spamming.

I am a glass half full guy, and I can’t see why Google would try and award sites who spam to rank better than those who play it by the book (as we do).

I am not sure it’s an algo update however as it’s not across the board for every niche/industry/category.

You’d expect to see site wide and overall changes for everyone if it were.

But surely Google isn’t allowing aggressive anchor text spam again?

Are you seeing fluctuations in your rankings? Join the discussion and leave your comments below.

 

 

 

 

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