So why has their been so many fluctuations in SERPS in January?
Although not confirmed it’s most likely down to either some testing or those core algorithm updates that rolled out earlier in the month in the US. Quite often Google.co.uk will see roll outs of it’s core algorithm after google.com
Gary Illyes at Google replies but doesn’t confirm anything
@seotwentyone define strange 🙂
— Gary Illyes (@methode) February 1, 2016
Merging Datasets in Google search
The easiest way to explain it is imagine you have 2 computers all with some data syncing software like Google Drive or Dropbox.
Google Dataset Merging Explained Simply
You upload your favourite pictures from your smartphone, or music but the data is massive thousands of Gigabytes or known as Terabytes. It’s going to take time for both machines to replicate all this data. So whilst you search on your computer for your favourite song you can’t always see it straight away.
Same goes with Google and its algorithm updates, it just takes time to roll out the data merge. So we sometimes see strange results that fluctuate.
Things seemed to have settled down now and things were as they were.
But if you’re seeing inconsistent results let us know so we can share it.
Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.