Hey guys as we suspected last week it seems that Google is rolling out it’s long awaiting Penguin 4.0 algorithm update. I was going to write a post last week that we suspected it was live as we were seeing lots of ranking shifts in the UK but it was Friday and Star Wars was calling so sorry I didn’t get chance.
Is Google Penguin 4.0 live?
Lots of twitter activity would say that Google has launched or is testing the latest incarnation of the Arctic eagle’s link attack algorithm.
Cognitive SEO said ‘Google Penguin 4.0 ( the real-time update) might have been started!’
What does Google Penguin 4.0 mean for webmasters & SEOs?
Finally if you’ve been waiting for a Penguin refresh to update all the hard work you’ve put in to remove poor quality links that attractive negative attention from the Penguin 3.0 update then you’re hopefully going to see your efforts paying off and any link based penalties being lifted.
If you’ve ignore what Google has been telling you for years about not spamming and continued to spam then get ready as you’re probably about to see shifts in your organic rankings.
Help my site was affected by Google Penguin 4.0 update
The good news is even if you have seen a downward ranking in the latest Google Penguin update then you should in theory be able to recover from this just as quickly as you got the penalty.
Google Penguin 4.0 will be real time
As confirmed by many official sources at Google the latest Penguin 4.0 update will be realtime. Barry Swartz at search engine land has a great post on it here.
Google Penguin changes good and bad SEO forever!
I am curious to see what will happen with sites that continue to abuse link building over the next year and use the churn em and burn em method to SEO. Will this mean as long as they don’t get a manual action then can simple disavow or remove spammy links and then recover? It’s an interesting thought however.
Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.