We’ve been getting asked a lot of questions from users about why their products aren’t showing in the Google shopping results so we thought we’d try and cover it in this blog to hopefully help you.
So you created your Google adwords account, created your XML shopping feed but can’t seem to get your products found in the shopping results, don’t you just hate it when that happens.
5 Common mistakes made when trying to list your products on Google shopping results
1.) It’s all about having the highest bid for my products – WRONG! It doesn’t work this way if you know what you are doing. We have literally halved customers product item bids and pushed their products to position 1 to 4.
2.) I uploaded my entire range of 10,000 products and put on a £20/$20 per day adwords campaign budget to run your shopping feed. – It’s ok we got this one! One of the most common mistakes we see if users who have a large quantity of products they want to rank for but don’t have the budget to accommodate it. Tip: if you have budget constraints just show fewer products, ones you think are more likely to sell until you get going.
3.) I wanted to show for a particular product search so I added it to my text ad keyword list. This doesnt work. In theory this should work but it doesn’t. Google makes you work a bit harder with the shopping results. Text ads and shopping ads are not related.
4.) My shopping campaign isn’t working so I scrapped it and set up a new adwords account. We’ve not found a good reason to ever do this. Even with account suspensions there is no reason one account should rank products better than another. If you’re frustrated reach out to us but don’t go closing your account its just work work and it won’t solve any issues you’re having.
5.) My products aren’t showing because I am more expensive than others. Price is irrelevant unless the user changes their results to sort by price.
Text ads versus shopping results why isn’t your business using it yet?
I honestly can’t believe more businesses aren’t taking advantage of the shopping results. They’re simply one of the best ways to flog your stock. I remember years back working for clients and it was free. We used to save them tens of thousands of pounds per month just by listing products in the shopping results. But even now it’s not free you can still see a higher return on investment with Google shopping results than a text ad and we can get you free clicks from Google shopping search results.
For more information on how to get your products showing the shopping results get in touch.
Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.