Yell.com no more say hello to Hibu?

Blog SEO

Okay so we’re not the biggest fans of ageing dinosaurs such as Yell.com who’s exorbitant prices to feature somewhere that no one looks for a postage stamp sized add on the back end of a search facility that takes more time to use than reading this introduction….

Ahh and breathe!

So I heard this week that Yell.com is no more and they are re-branding to Hibu, WOW! I am no branding specialist but as far as names go this isn’t exactly pretty is it. Wasn’t Hibu the name of Aladdin’s monkey? Not sure about that one anyway.

“They think it’s all over – it is now!”

Whether you love Yell or not I think this is a pretty important moment in local marketing history.

It’s the moment that old school directories that boasted huge profits for years and years before the internet boom  finally admit it’s over.

I am really more surprised they’ve left it so long. Ifg they’d adapted to Search Engine Marketing years ago and not just waiting until there was no other option it would look more credible.

So no doubt many of you will be pestered by the minions of this fresh face new kid on the block, armed to the teeth with buzz words to juice you up in to buying more stuff that doesn’t work.

Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.

Internet Marketing

SEO Website Optimization

Internet marketing, also referred to as web marketing, online marketing, search engine optimization, website optimization, seo, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company’s business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.

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Tom Peary is the director of SEO21 Ltd. Offering SEO, Website Design, Digital Marketing, Google Places Optimisation, Guest Blogging, Copywriting and Link Building Services.